Lifecycle Marketing & App Retention Manager Company Overview Blue Tees Golf is a dynamic, fast-growing consumer electronic golf equipment company that is revolutionizing the golfing experience. We specialize in the design, development, and distribution of innovative products that enhance the performance and enjoyment of golfers worldwide. We aspire to be more than another golf technology brand. We champion the progression of the game and motivate golfers to Play Different. That’s why at Blue Tees Golf our mission is to make high-quality equipment accessible to all golfers. Job Summary We are seeking a Lifecycle Marketing Manager to lead the strategy and execution of full-funnel lifecycle campaigns across our mobile app, eCommerce platform, and social ecosystem. This role is laser-focused on retaining app users, improving activation rates, engaging our community, and driving upsell into connected hardware products. You’ll work cross-functionally with product, marketing, creative, and software engineering teams to design behavior-driven messaging flows, plan content campaigns, and foster deeper community engagement - ensuring consistency and performance across email, SMS, push, in-app, and social channels. Note: A strong understanding of golf consumers and their interaction with technology and community-driven content is essential. Key Responsibilities App Retention & Lifecycle Campaigns • Build and manage retention-focused messaging flows from onboarding to reactivation using app behavior triggers and customer milestones. • Increase app engagement and feature adoption through segmented email, SMS, push, and in-app campaigns. • Design and implement upsell, cross-sell, and downsell pathways for both connected and non-connected app users. • Support new user acquisition via lead generation forms, app download flows, and CRM-driven paid media funnels. User Journey Mapping & Content Campaign Planning • Map user journeys and modular messaging frameworks that reflect lifecycle stages and behavioral signals. • Identify content and campaign opportunities based on user data, seasonality, product updates, and community engagement trends. • Oversee the planning and production of campaign assets, including feature releases, hardware launches, promotions, and educational content. • Collaborate with creative and content teams to script, storyboard, and produce both evergreen and campaign-specific assets. • Coordinate with social and paid media teams to activate content across organic and performance channels. Community Engagement & Advocacy • Collaborate with the social media team to align content with lifecycle and retention goals. • Activate and engage users through in-app challenges, loyalty programs, sweepstakes, and content collaborations. • Surface community insights, testimonials, and user feedback to inform messaging, content, and product improvements. • Champion initiatives that turn users into advocates—UGC campaigns, reviews, leaderboard events, and ambassador programs. Cross-Functional Coordination • Partner with Product, Engineering, Creative, and eComm teams to ensure unified messaging across the entire user journey. • Coordinate with paid media teams to align ad creative with downstream lifecycle communications. • Support product marketing during new feature rollouts and major software/firmware updates. Deliverability, Compliance & Optimization • Ensure all campaigns are compliant (TCPA, CAN-SPAM, GDPR) and optimized for deliverability. • Own reporting on lifecycle KPIs: activation, engagement, churn, reactivation, and LTV. • Continuously refine segmentation logic, cadence, and content performance across platforms. Data Strategy & Insights • Leverage large data sets to uncover actionable insights and optimize customer journeys across the lifecycle. • Define and manage tracking requirements to ensure proper user behavior data capture across app, web, and CRM platforms. • Partner with developers to validate implementation and enable advanced segmentation and performance analysis. • Translate complex data into clear, visually compelling dashboards and reports that drive marketing decisions and strategy. Experience & Qualifications • 3–5 years of experience in lifecycle, CRM, or retention marketing—preferably in mobile apps, connected hardware, or DTC. • Deep familiarity with tools like Klaviyo, Braze, Postscript, Attentive, and experience managing behavior-based messaging. • Experience collaborating with or managing social and community channels to support lifecycle and engagement strategies. • Strong direct response copywriting skills for lifecycle content and campaign execution. • Working knowledge of tools like Figma, Notion, and Monday, with the ability to manage timelines across teams. • Analytical mindset with experience using data to map lifecycle strategies and optimize touchpoints. • Experience with golf technology, golf culture, or adjacent sports/fitness verticals is highly preferred. • Collaborative, organized, and driven to execute cross-functional campaigns that move the needle. Benefits • Competitive salary and bonuses • Medical, dental, vision & supplemental insurance coverage • 401k with 3% match • On-site/In-Office 3 days a week (San Diego) • Paid time off, including holidays and sick leave Blue Tees is an E-Verify participant employer.