About BRCG BRCG (Blue Ridge Consulting Group) is a consulting agency specializing in CRM and lifecycle marketing solutions. We partner with clients across industries—from high-growth startups to Fortune 100 brands—to design and execute strategies that drive meaningful revenue outcomes. Our work spans email, push notifications, SMS, and in-app messaging, with a focus on conversion, engagement, retention, and re-engagement. Our clients operate in sectors like ecommerce, gaming, fintech, and social platforms. About the Role We’re looking for a Lifecycle Marketing Manager to help drive CRM strategy and execution across a portfolio of client accounts. You’ll collaborate closely with internal Campaign Coordinators, Ops, and Creative teams, and serve as the day-to-day lead with client stakeholders. From roadmap planning to platform management and campaign execution, you’ll ensure that CRM programs are high-impact, on time, and aligned to client goals. Key Responsibilities • Drive CRM Strategy & Roadmap: Help shape lifecycle strategies across onboarding, engagement, retention, winback, and monetization. Work with internal client leads to align on quarterly planning and prioritization. • Manage Execution: Oversee campaign calendars and coordinate with internal teams to build and launch multi-channel lifecycle campaigns (email, push, SMS, in-app). • Own the Platforms: Serve as the CRM platform expert for your clients — advising on segmentation, personalization, and campaign logic in Braze, Iterable, Klaviyo, and similar tools. • Analyze and Optimize: Monitor performance and extract actionable insights to inform roadmap adjustments and future opportunities. • Client Leadership: Lead weekly client calls, share performance updates, and build strong working relationships that enable effective collaboration. Sample Projects You May Work On • Launch a multi-channel onboarding flow for a mobile gaming app using Braze, with personalized push and email touchpoints based on early in-app behavior • Execute a resurrection campaign for a large social platform in Iterable, using dynamic friend-activity content across email and push to drive sessions • Develop a winback campaign for an ecommerce client targeting lapsed buyers via SMS and email in Klaviyo with A/B-tested offers Preferred Qualifications • Bachelor’s degree in Marketing or a related field • 2-3+ years in CRM, email marketing, or lifecycle marketing (agency or client-facing preferred) • Experience in at least two CRM channels (e.g. email, push, SMS, in-app) • Hands-on background with platforms like Braze, Iterable, or Klaviyo • Familiarity with HTML/CSS for email template edits • Strong track record of collaborating with internal and external stakeholders Compensation & Benefits • Competitive salary based on experience • Health and dental insurance • Flexible PTO • Fully remote, with optional visits to our Charlottesville HQ for team events