Our client is a leader in global entertainment streaming and hiring a Sr. CRM Manager. The ideal candidate will be responsible for developing and executing data-driven retention and lifecycle marketing initiatives that activate, drive engagement, reduce churn, and maximize lifetime value of subscribers. Hybrid position based in San Mateo, CA (3x/wk) Responsibilities: • Own the global strategy, testing and execution for CRM/Lifecycle campaigns that deliver measurable business impact. • Design, launch, and optimize multi-channel retention campaigns across email, in-app messaging, push notifications and content cards. • Partner with analytics teams to segment users based on behavior, develop targeted retention strategies for different cohorts, and measure impact. • Collaborate with brand and integrated marketing teams to promote new shows and enhance content discoverability for users. • Drive creative strategy and A/B testing across CRM channels and customer journeys. • Support the company's global expansion and localization objectives by identifying scalable CRM workflows and collaborating with the team to evaluate automated solutions. • Build strong partnership with internal stakeholders and external partners. Requirements: • 5+ years of hands-on experience developing and executing CRM/Lifecycle marketing campaigns. • Experience in direct-to-consumer (B2C) industry required. Experience with entertainment or subscription services is a plus. • Deep expertise in CRM platforms and automation tools (Braze, Moveable Ink or similar), with hands-on experience implementing sophisticated CRM campaigns. • Strong analytical skills and experience using data visualization tools such as Looker, Amplitude. • Thrive in a fast-paced and dynamic environment, managing multiple projects while delivering results on time. • Familiarity with Asian entertainment.