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P.F. Chang's

Loyalty & Email Marketing Manager

This role is a Loyalty & Email Marketing Manager focusing on CRM and loyalty strategies, requiring 5+ years of experience, strong analytical skills, and expertise with marketing platforms. It offers a permanent remote position with a pay range of $115,000 - $135,000.
🌎 Country
United States
🏝️ Location
Remote
📄 Contract
Full-time
🪜 Seniority
Mid-Senior level
💰 Range
100K+
💱 Currency
$ USD
💸 Pay
$115K - $135K (Yr.)
🗓️ Discovered
August 27, 2025
📍 Location detailed
Scottsdale, AZ
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🧠 Skills
#Loyalty Programs #Email Marketing #Campaign Management #Segment
Role description
P.F. Chang's Pay Range (based on experience): $115,000.00 - $135,000.00 / year Benefits We Offer • Comprehensive Benefits: Medical, dental, vision, 401(K), and paid time off. • Competitive Pay & Performance Incentives: Monthly and annual bonuses based on performance. • Professional Development: Paid management training program to enhance skills and advance career - we promote from within. • Referral Program: Earn a $250 referral bonus for Team Member positions and $500 for restaurant management positions through our employee referral program (for locations other than home location). • Exclusive Discounts: Access exclusive employee discounts. • Holidays: Most locations closed on Thanksgiving and Christmas. • Supportive Community: Financial assistance through the Lucky Cat Fund during hardships for qualifying team members. P.F. Chang’s is seeking a strategic and execution-focused Loyalty & Email Marketing Manager to lead initiatives that build long-term guest relationships, boost customer lifetime value, and drive revenue through loyalty programs, targeted email marketing, and gift card programs. Loyalty & Customer Data Strategy • Develop and implement strategies to grow and optimize the loyalty program, increase engagement and signups. • Lead segmentation, personalization, and acquisition efforts across email, SMS, and other communication channels. • Collaborate with the VP of Digital to create a cohesive messaging strategy that aligns with brand standards. • Define customer data collection and activation processes, ensuring data hygiene and accuracy. • Partner with analytics and IT teams to enhance data infrastructure, reporting, and insights. Loyalty Experience & Innovation • Identify and prioritize enhancements to the loyalty program to improve retention and customer lifetime value. • Track KPIs, analyze trends, and recommend initiatives to stay ahead of industry loyalty and CRM trends. • Drive innovation by experimenting with new features, programs, and tactics. Campaign Management & Optimization • Own planning, execution, and performance analysis of email, SMS, and loyalty campaigns. • Collaborate cross-functionally to test, learn, and optimize messaging strategies. • Develop dashboards, reports, and insights for stakeholders to understand campaign performance and ROI. Gift Card Program Ownership • Manage digital and physical gift card programs from concept to execution. • Source, negotiate, and manage third-party partnerships for broader distribution. • Work with finance and operations teams to analyze margins, inventory, and overall performance. • Plan and execute marketing campaigns to increase gift card sales during peak seasons and year-round. What You’ll Bring • 5+ years’ experience in CRM, loyalty marketing, or customer engagement. • Proven expertise with marketing platforms (ESP, CDP, analytics tools). • Strong analytical mindset with the ability to translate data into actionable strategies. • Excellent project management and collaboration skills across teams. • Knowledge of digital marketing principles, especially in the restaurant industry, is a plus. • Experience managing gift card programs is a plus. Working Conditions • Primarily remote, with occasional visits to offices or restaurant locations. Benefits • Health Benefits: Comprehensive medical, dental, and vision options starting the first month of employment. • Paid Vacation & Sick Time: 20 days annually, prorated for new hires. • Paid Holidays: 12 company holidays plus 2 floating holidays. • Lucky Cat Meal Card: Preloaded meal card valid at any corporate-owned P.F. Chang's locations. Why work for us? Because it’s more than a job. We are passionate people doing meaningful work, motivated by our purpose: To Celebrate Life. Family. Food. Apply Now • Search for jobs by keyword or location. • Gather your work history, and if applicable, prepare your resume for submission. • Click “Apply Now” to submit your application.