About Us Want to build a food system that’s better for everyone? That’s our vision at Blue Apron, with the help of each of our home chefs. With each fast-and-easy meal kit served and each pre-made meal enjoyed, we’re investing in what matters most—our communities and the meals they share. Blue Apron, part of Wonder Group, delivers incredible home cooking experiences to customers nationwide. Through fresh, pre-portioned ingredients and easy-to-follow recipes, we make cooking at home simple, accessible, and joyful—no subscription necessary. At Blue Apron, we’re reshaping the food industry, combining culinary excellence, innovation, and convenience to meet customers wherever they are. Blue Apron is constantly evolving and growing to best serve our home chefs. Join us and work with a team of industry pioneers across technology, culinary, and logistics, coming together to make every mealtime memorable. About The Role We’re looking for a performance-driven Digital Acquisition Marketing Manager to join our Growth Marketing team. This role will report to the Associate Director of Growth Marketing and will be responsible for leading two critical areas of our customer acquisition efforts: our affiliate marketing program and our paid search (SEM) strategy. The ideal candidate is a channel expert who thrives on performance, is highly analytical, and enjoys both strategic planning and hands-on execution. You should be comfortable managing monthly ad spend in excess of $2 million, working cross-functionally, and presenting results and insights to leadership. Key Responsibilities • Own the day-to-day strategy and execution of our affiliate marketing program, including: • Managing our affiliate agency partner to drive growth and performance • Hands-on management of card-linked offer partners and integrated partners (e.g., Fetch, Button, Figg) • Recruiting new partners, optimizing existing ones, and executing promotional calendars • Ensuring accurate tracking, attribution, and reporting across all affiliate channels • Lead and optimize paid search campaigns across Google, Microsoft Ads platforms, and Apple App campaigns, driving efficient customer acquisition and scalable growth • Manage and allocate a $2M+ monthly performance budget, optimizing for CAC, LTV, ROI, and other core KPIs • Analyze performance data, develop insights, and clearly communicate results and recommendations to stakeholders and senior leadership • Collaborate closely with analytics, creative, and product teams to align campaign strategy with broader marketing objectives • Stay up-to-date on industry trends, platform updates, competitive benchmarks, and emerging opportunities to drive innovation The Experience You Have • 5–7 years of hands-on experience in digital performance marketing, with direct ownership of affiliate and SEM channels • Proven success managing high-volume paid media budgets ($2M+ monthly) and delivering on performance targets • Proficiency in affiliate platforms (e.g., Impact, Rakuten, CJ), card-linked technology, and integrated partner ecosystems • Hands-on experience managing campaigns in Google Ads, Microsoft/Bing Ads, and Apple Search Ads; familiarity with App Store marketing and mobile acquisition strategies is a plus • Experience managing product feeds for paid media (e.g., Google Shopping, dynamic search ads), with a strong understanding of feed optimization best practices; eCommerce or DTC background is a plus Base Salary: $128,000-$143,000 per year. Wonder Group uses geographic-specific salary structures, which means the salary offered may vary depending on where the job is located. The final salary offer will take into account various factors, such as the candidate's skills, education, training, credentials, and experience. Our hybrid model requires 3 days a week in the office. That said, many team members choose to come in more often to take advantage of in-person collaboration and connection. You're welcome—and encouraged—to be in the office up to 5 days a week if it works for you. Benefits We offer a competitive salary package including equity and 401K. Additionally, we provide multiple medical, dental, and vision plans to meet all of our employees' needs as well as many benefits and perks that are not listed. A final note At Wonder, we believe that in order to build the best team, we must hire using an objective lens. We are committed to fair hiring practices where we hire people for their potential and advocate for diversity, equity, and inclusion. As such, we do not discriminate or make decisions based on your race, color, religion, gender identity or expression, sexual orientation, national origin, age, military service eligibility, veteran status, marital status, disability, or any other protected class. If you have a disability, please let your recruiter know how we can make your interview process work best for you. We look forward to hearing from you! We'll contact you via email or text to schedule interviews and share information about your candidacy.