Lifeway is seeking a Manager, Social Media - Organic and Paid to lead our multi-platform social media strategy, drive engagement, and align campaigns with our brand and revenue goals. In this high-impact role, you’ll oversee the social media team and partner with internal marketing, content, creative, and paid media teams to grow our digital presence, optimize paid social efforts, and improve ROI. You’ll lead content strategy, paid campaign execution, performance tracking, and community engagement across Facebook, Instagram, YouTube, LinkedIn, TikTok, and more. As a creative and data-driven leader, you’ll guide messaging, campaigns, and reporting while growing a team of social media specialists. Why Lifeway? Lifeway is a place where you can bring your faith and work experience to join in the most important mission in the world: making disciples of Jesus Christ. Whether you’re a creator or storyteller, data guru or problem-solver, or anywhere in between, if you’re passionate about serving the church, we have a place for you. Lifeway has a strong Work from Anywhere (WFA) culture that is deeply focused on our mission and values. While headquartered in Nashville, TN, many of our positions are remote-eligible and have autonomy and flexibility with work hours. We provide equipment and resources to ensure team members have access to a productive and ergonomic workspace. We believe building relationships and community is essential to how we work together, so Lifeway hosts all-team meetings several times per year and provides travel for key team gatherings for remote-based team members. Full-time employees are eligible for enrollment in our comprehensive benefits plans including healthcare, vacation and sick time, holiday pay, care days, 401(k) plan, maternity and paternity leave, adoption assistance, mission trip time, and more. If this sounds like a place where you would be excited to serve the kingdom of God, we would love for you to join our team. About Learn more about our culture at team.lifeway.com/culture-code This is a remote position in the U.S. with occasional travel to Nashville for in-person team gatherings. Responsibilities • Lives out Lifeway’s mission and values, showing deep commitment to Kingdom work • Lead Lifeway’s multi-platform social media strategy across key channels (Facebook, Instagram, TikTok, LinkedIn, YouTube, etc.). • Manage and mentor the social media team, ensuring brand consistency and campaign effectiveness. • Create and execute paid social media campaigns that drive engagement and conversions for events and ecommerce. • Oversee daily content planning, publishing, and performance tracking. • Analyze KPIs and apply insights to improve reach, engagement, and ROI. • Foster influencer and partner relationships to grow audience reach. • Collaborate with marketing, content, and creative teams to integrate social into broader GTM strategies. • Limited travel, occasionally overnight Qualifications Education Bachelor's degree, Marketing, Communications, or related field - required Masters degree, preferred Advanced graduate degree (PhD, etc.) - not required Skills, Knowledge, & Experiences, Required • 5+ years in social media, digital, or content marketing • 1+ year leading social media professionals • Demonstrated success growing engagement and conversions • Knowledge of digital accessibility (ADA standards) • Strong expertise in major platforms (Meta, LinkedIn, YouTube, TikTok, Pinterest) • Experience running paid social campaigns and managing budgets • Experience with influencer marketing or social listening tools • Proficiency in analytics platforms (e.g. Sprout, Hootsuite, GA4) • Strong project management and communication skills • Ability to lead cross-functional collaboration Actively involved in an evangelical Christian church Skills, Knowledge, & Experiences, Preferred • Experience in eCommerce or event marketing • Familiarity with Salesforce, HubSpot, or Marketo