Manager, Website Personalization & A/B Testing Location: Englewood Cliffs, NJ Right to hire Pay $70 on w-2 Job id :83120 Team: Experience and Personalization within Digital Transformation Division About the Role We’re looking for a strategic, hands-on Manager of Website Personalization & A/B Testing to lead experimentation and optimization initiatives across LG’s e-commerce properties. This role will drive the end-to-end testing and personalization roadmap, leveraging the Web Personalization and Experimentation tool (Optimizely) to create high-impact, data-informed digital experiences. You’ll serve as the cross-functional facilitator of our test-and-learn culture, partnering closely with internal teams to surface insights, deliver continuous optimization, and scale learnings. Key Responsibilities • Planning & Execution-Develop and manage a quarterly and annual testing and personalization roadmap aligned with business priorities, campaign moments, and seasonal cycles • Execute ongoing personalized experiences across key touchpoints for priority customer segments • Plan, build, and deploy A/B and multivariate tests, partnering closely with UX, analytics, product, content, and merchandising teams • Monitor test performance daily and pivot strategies based on real-time insights and optimization opportunities • Collaboration & Project Management-Serve as the internal subject matter expert and facilitator for web experimentation, partnering with cross-functional teams • Drive intake and execution processes; collaborate on QA/UAT of new functionality, tests, or personalization campaigns • Align closely with analytics and segmentation teams to ensure accurate targeting and measurement • Insights & Optimization-Translate user behavior data, VoC inputs, and site analytics into actionable hypotheses • • Synthesize results into clear insights and business cases to support conversion rate optimization and retention goals • Maintain a repository of learnings and develop dashboards to support team-wide visibility of progress and impact • Technical Enablement-Leverage working knowledge of HTML, CSS, and JavaScript to build or troubleshoot test variations and assist in campaign setup • Collaborate with technical and analytics partners to ensure clean data capture and accurate attribution • Explore new tools and personalization technologies, including AI-driven on-site experiences and guided selling enhancements Qualifications • Required • 5+ years of experience in website testing, personalization, or digital optimization (ideally within an e-commerce or DTC environment) • Deep hands-on experience with Web Personalization and Testing tools (preferably Optimizely) • Familiarity with digital analytics tools (e.g., Google Analytics) and experimentation frameworks • Strong understanding of A/B and multivariate testing, segmentation, statistical significance, and performance measurement • Excellent organizational and stakeholder communication skills; proven ability to drive cross-functional initiatives forward • Experience developing and maintaining test roadmaps, documenting results, and scaling learnings across teams • Nice to Have • Ability to build or modify tests within experimentation platforms using basic HTML/CSS/JavaScript • Proficiency in UX/design tools such as Figma for prototyping or collaboration • Competency in creating business cases or financial impact modeling for optimization efforts