Who we are Headquartered in Jersey City, New Jersey, Lotto.com is the first digital platform for ordering official state lottery draw and scratch games on both mobile and web-based platforms. Lotto.com helps the lottery contribute incremental funds to state-run programs across education, parks, emergency responders, veterans' health, and other important services. With a customer base exceeding 3 million, we are currently available in eleven states, with ambitious plans to extend our presence to more states in the near future. In line with our commitment to revolutionizing the lottery landscape, we prioritize fostering career development. At Lotto.com, we offer hybrid opportunities for some of our roles, providing a flexible work environment. We aim to create a space where you can truly grow, both personally and professionally, contributing to a dynamic and forward-thinking workplace. In addition, we offer competitive compensation packages to recognize and reward your skills and contributions. What's the role? The Marketing Analyst is responsible for the collection, analysis and reporting of marketing data in an effort to increase sales for Lotto.com. This role is as much about being intuitive and commercially aware as it is about having the legitimate technical know-how. The Marketing Analyst needs to be comfortable collaborating with different teams to help drive the company to our goals and deliver on consumer expectations. What you'll do: • Track ROAS, CPA, and customer LTV across campaigns, channels, and markets to optimize marketing investments and deliver data-driven budget allocation recommendations. • Analyze customer data to identify behavior trends, uncover patterns, investigate anomalies, and highlight opportunity areas that provide actionable insights to key stakeholders. • Build and maintain interactive dashboards that monitor key metrics, visualize performance trends, and support the customer management team in identifying target segments. • Create presentations that transform complex data into insights and recommendations for leadership and stakeholders to support decision-making. • Responsible for competitor research and comparisons to inform marketing strategy. • Support ad hoc analyses and initiatives as requested by leadership. What you need: • BA/BS degree, academic background in marketing, business, or related field. • High proficiency in MS Excel, MS Access and knowledge of SQL databases. • 2-3 years of relevant experience in an analytical role, with an emphasis on marketing campaigns or sales analysis. • Strong analytical and detail-oriented skills • Experience with SQL relational databases and ability to join data from multiple sources What's nice to have: • Experience working in an e-commerce environment • Excellent interpersonal and communication skills • Experience working with Google Ads, Google analytics, Optimove, and/or Microstrategy What you'll get: • Competitive Salary • Performance based bonuses • Future equity in the company • Awesome working environment • Paid Time-Off • Health, Vision, and Dental Benefits • Team events Lotto.com does not discriminate on the basis of race, creed, color, ethnicity, national origin, religion, sex, sexual orientation, gender expression, age, height, weight, physical or mental ability, veteran status, military obligations, and marital status. If you feel that you are qualified for this position, we encourage you to submit an application.