Marketing Analyst Role is remote 20 hours/week, would like the candidate to be able to go onsite as needed Summary A temporary Marketing Analyst role focused on leading analytics efforts for a major website redesign and replatforming initiative. This individual will act as the business lead for analytics, ensuring accurate reporting, tagging, and dashboards to enable omni-channel insights. The position also supports execution of key marketing data initiatives and provides strategic insights to enhance acquisition, engagement, retention, and lifetime value. Responsibilities • Serve as analytics business lead for a large-scale website redesign project. • Review and assess existing reporting, analytics tools, and campaign metrics. • Gain deep understanding of Google Analytics setup and relevant campaign/transactional reporting. • Map customer journeys across website, mobile, and app. • Partner with product development, marketing, brand, loyalty, and servicing teams to define reporting requirements. • Provide input for enterprise-wide data strategy and marketing data vision initiatives. • Define business requirements for analytics tagging to support new features and user flows. • Support omni-channel marketing initiatives with actionable insights across the full customer lifecycle. • Evaluate reporting tools, data processes, and propose improvements for future investment. • Collaborate cross-functionally with agencies and internal teams to align analytics with business goals. Qualifications • Experience: 5–7 years in marketing analytics; 3+ years management experience. • Tools: Proficiency in Tableau or Looker, Google Analytics, Salesforce Marketing Cloud (SFMC), Excel (charts, pivot tables, formulas). • Skills: • Strong background in marketing attribution models, A/B testing, and campaign measurement across multiple channels (email, social, PPC, display). • Understanding of e-commerce strategies for acquisition and retention. • Knowledge of relational databases and statistical software (SAS a plus). • Familiar with paid media performance metrics. • Strong oral and written communication; ability to work independently and cross-functionally. • Bonus Skills: Experience with Python for statistical modeling, Omniture Site Catalyst, or subscription/travel/hospitality industries. Contract Talent The salary range for this position is 55/hr to 58/hr. Benefits available to contract/temporary professionals, include medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit https://roberthalf.gobenefits.net/ for more information