This role will play an instrumental part in crafting and maintaining cutting-edge marketing automation solutions aimed at enhancing lifecycle marketing efforts. Working in close collaboration with multifaceted teams, you will leverage your expertise in HTML, front-end development, and data-driven marketing technologies to spearhead the implementation and optimization of marketing campaigns. Your technical proficiency in HTML, SQL, and Salesforce Marketing Cloud (SFMC) will be key to developing seamless, engaging, and high-performing marketing experiences. This is not just another job; it's a singular opportunity to join an energetic, dynamic team committed to making a resounding positive impact on the lives of our members. Role And Responsibilities · Develop and optimize responsive email templates using HTML, and AMPscript to ensure mobile-friendly and accessible designs. Maintain consistency in branding, accessibility, and performance across marketing assets. · Design and Develop Automation Workflows: Architect and implement advanced automation workflows and triggered communications that seamlessly integrate with both internal and external data sources, ensuring high data accuracy and reliability across all campaigns. · End-to-End Campaign Management: Drive the full campaign lifecycle, from data architecture, scripting, and rigorous testing to deployment, ensuring all technical deliverables align with business objectives and KPIs. · Advanced SQL Development: Write and optimize complex SQL queries to extract, manipulate, and transform large datasets for segmentation, reporting, and automation, ensuring exceptional query performance and accuracy. · Systems Integration Expertise: Manage and enhance integrations between the marketing automation platform (e.g., Salesforce Marketing Cloud) and external systems such as CRMs, e-commerce platforms, and customer data platforms, ensuring seamless data flow and robust connectivity. · Cross-Functional Collaboration: Partner with marketing, product, data engineering, and data science teams to translate business requirements into scalable technical solutions while optimizing platform usage for better ROI. · Platform Optimization: Oversee the configuration and performance optimization of the marketing automation platform, including API integrations, data models, and automation triggers, to achieve efficiency and scalability. · Technical Troubleshooting and Debugging: Identify, diagnose, and resolve complex technical issues across workflows, integrations, and data synchronization processes, providing expert-level support when necessary. Qualifications · 8+ years in marketing automation or related technical fields, with expert-level proficiency in Salesforce Marketing Cloud (ExactTarget) required. · Proven expertise in SQL for advanced audience segmentation and data manipulation. · Strong understanding of email rendering best practices across devices, clients, and platforms. · Proven expertise in HTML and AMPscript for designing and developing responsive email templates, landing pages, and dynamic content experiences. · Hands-on experience with Salesforce Data Cloud or comparable customer data platforms for managing personalization, segmentation, and data flows. · Skilled in HTML and CSS for creating and refining responsive email templates with attention to design and usability. · Familiarity with email builder tools (e.g., Salesforce Content Builder, Litmus, Stensul), collaboration tools (e.g., Figma), and project management systems (e.g., Workfront). · Strong track record of implementing process enhancements that improve efficiency and scalability. · Data-driven mindset with a deep understanding of metrics, analysis, and actionable insights. · Excellent interpersonal and communication skills to effectively collaborate across teams and stakeholders. · Thrives in fast-paced, dynamic environments with the ability to deliver high-quality outcomes under tight timelines. · Bachelor's Degree in a relevant field. Job Type: Contract Pay: $70.00 per hour Expected hours: 40 per week Work Location: Remote