Have you ever enjoyed Arnold®, Brownberry® or Oroweat® bread? A Thomas’® English muffin or bagel? Or perhaps snacked on a Sara Lee®, Entenmann’s® or Marinela® cake or donut? If the answer is yes, then you know Bimbo Bakeries USA! More than 20,000 associates in bakeries, sales centers, offices and on sales routes work to ensure our consumers have the freshest products at every meal. In addition to competitive pay and benefits, we provide a safe and inclusive work environment that appreciates diversity, promotes development and allows our associates to be their authentic selves. Salary Range: $20-22/ hour Position Summary The Bimbo Bakeries USA Marketing Co-Op program is a dynamic 5-month program that affords students a remarkable opportunity to participate in fast-paced real-world projects designed to further develop marketing, project management social media, and creative strategy skills at the largest baking company in the US. It is designed for an individual who is passionate about the health & wellness space, knows social ins and outs, and is curious about brand marketing, DTC, business, and communications. This unique co-op role will dive into the world of Health & Wellness Food CPG, and be focused on social, influencer, brand communications (both internal and external), brand marketing, and more, all alongside the new, bold, agile North America Health & Wellness team. Key Job Responsibilities • Monitor and report out on social media landscape and advise the North America H&W team and Marketing Center of Excellence on key trends, watchouts, what to be aware of, and recommendations on staying relevant with the brand’s target consumer • Plan and execute key internal communications about the brand and work with corporate affairs where applicable on getting communications out to the larger Bimbo Bakeries USA and Bimbo Canada organizations • Support Manager and Director in key requirements for getting products into market including packaging design, sales samples, item set-up for e-commerce platforms, etc. Support H&W team, MCOE, and agency team in guiding the creative direction for the brand to fit target audience and be relevant on key social and digital platforms • Work with website development agencies on implementing and executing website requirements, web pages, etc. as well as providing approvals from the client side • Work with consumer relations and agency on approvals and social media post scheduling • Learn and use internal and external databases to share insights to influence brand decisions • Support the North America H&W team on other requests where needed (i.e., product development, business management, consumer insights, data and research analysis) • Act as a passionate advocate for the brand in every way possible. Key Behavioral Competencies • Ability to organize and prioritize work, juggle several projects at once • Professionalism in the workplace includes communication, accountability, and reliability • Self-motivation and a desire to learn a very interesting and challenging industry • Ability to work in a teamwork environment to achieve outlined objectives Education and Work History: • Currently enrolled in a Bachelor’s Degree Program in Business Administration, Marketing, Communications or other related major • Previous co-op/internship experience preferred • Experience in marketing preferred • Engaged in health and wellness space, preferably food • Actively a social media native: know how to make videos, can do Reels, Canva, Capcut; have worked with website development strongly preferred • Experience/familiarity with all Microsoft applications (Microsoft Word, PowerPoint, Excel, and Outlook) • Strong verbal and written communication skills. Candidate should be capable of initiating and maintaining strong interpersonal relationships • Demonstrated analytical skills with ability to generate business insights from diverse data sources The physical and mental demands described in each job posting are representative of those that must be met by an associate to successfully perform the essential functions of each job. Reasonable accommodations may be requested to enable qualified individuals with disabilities to perform the essential functions of each job. Bimbo Bakeries USA is an equal opportunity employer with a policy that provides equal employment opportunity for applicants and employees regardless of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, any other classification protected by law. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.