About Midwest Cards Midwest Cards is a premier destination for sports and gaming collectibles, serving a national customer base through our e-commerce platform and a vibrant local community through our flagship retail store in Columbus, Ohio. With a relentless commitment to innovation and community, we’re redefining what it means to connect with the hobby — both in-store and online. We’re seeking an experienced, data-driven Marketing Director to take our brand and revenue to the next level. You’ll lead and execute a full-funnel marketing strategy across digital, retail, and live platforms while laying the groundwork for a scalable marketing department. This is a senior-level role with a clear path to leadership team participation and company-wide impact. Key Responsibilities You will lead and own Midwest Cards’ entire marketing ecosystem, ensuring campaigns are aligned with brand, business goals, and sales performance. Strategic Marketing Oversight • Develop and execute the overall marketing strategy to support company revenue, awareness, and brand positioning goals. • Serve as the strategic lead for all customer acquisition, retention, and engagement efforts. • Establish KPIs, track performance, and report results directly to leadership. • Conduct market analysis to monitor trends, competitor moves, and customer behavior to inform decisions and uncover new opportunities. • Lead brand management efforts to ensure consistent brand identity, voice, and visual standards across all touchpoints. Core Accountabilities • Email Campaigns – Plan, execute, and optimize lifecycle email marketing to engage customers and drive conversions. • Google Ads – Manage PPC campaigns with a focus on ROAS and customer acquisition. • SEO – Oversee on-site and off-site SEO strategies to improve search rankings and organic traffic. • Social Media (Organic + Paid) – Develop engaging content and run paid campaigns across platforms (Instagram, Facebook, TikTok, X). • Website Marketing – Ensure the site is conversion-optimized, updated, and aligned with brand and promotional strategy. • Retail Store Marketing – Drive local foot traffic through geo-targeted campaigns, in-store signage, and partnerships. • Live Selling Support – Partner with the live selling team to develop strategies and promotional support for Whatnot and other platforms. • Promotions – Plan and execute promotional calendars, product drops, giveaways, and cross-channel sales events. Experience & Qualifications Must-Haves • 5+ years of experience in product marketing, with ownership of both performance and brand marketing initiatives. • Experience at a growth-stage business, ideally in retail, e-commerce, or direct-to-consumer. • Previous in-house role where you built or scaled marketing operations. • Demonstrated success in leading remote or freelance marketing teams. • Strong fluency in leveraging AI tools for creative, analytics, and campaign workflows. • Proficiency in interpreting data and turning insights into action. • Excellent communicator with strong project management skills. Preferred • Familiarity with the EOS (Entrepreneurial Operating System) framework. • Personal or professional knowledge of the sports cards or gaming collectibles industry. • Experience working across multiple revenue channels (ecommerce, retail, livestreaming). Leadership Path • After the first 90 days, this role will join the executive leadership team, actively contributing to high-level strategic planning and EOS implementation. • You will own the Sales & Marketing business function, collaborating with Retail & Live Selling, Operations, and Finance leadership. Key Objectives • Grow Revenue – Through targeted acquisition, optimized campaigns, and channel efficiency. • Increase Brand Awareness – Establish Midwest Cards as a national leader in the sports and gaming collectibles industry. • Build a Scalable Marketing Function – Lay the foundation for team growth, tooling, and marketing ops maturity. • Unify the Customer Journey – Across retail, ecommerce, and live selling experiences. Why Join Midwest Cards? • Be part of a company that blends innovation with tradition in one of the most passionate communities out there. • Work in an entrepreneurial environment with a clear path to leadership and ownership of a core business function. • Collaborate with a tight-knit team that values creativity, integrity, and performance.