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Adorama

Marketing Director

This role is for a Marketing Director responsible for driving growth through effective marketing strategies, campaign management, and data analysis. Requires 10-15 years of experience, strong project management skills, and proficiency in Google Analytics. Hybrid work arrangement; permanent position with a pay range of $90,000 to $150,000.
🌎 Country
United States
🏝️ Location
Hybrid
πŸ“„ Contract
Full-time
πŸͺœ Seniority
Director
πŸ’° Range
100K+
πŸ’± Currency
$ USD
πŸ’Έ Pay
$90K - $150K (Yr.)
πŸ—“οΈ Discovered
August 26, 2025
πŸ“ Location detailed
Brooklyn, NY
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🧠 Skills
#Blog Management #Performance Marketing #Segment #Campaign Management #Google Analytics #Influencer Marketing
Role description
Our Story Printique is a premium photo printing lab dedicated to transforming your digital images into stunning, museum-quality prints and photo products. Whether preserving cherished moments or creating personalized gifts, we combine expert craftsmanship with the latest printing technology to deliver exceptional quality that lasts a lifetime. From fine art prints to custom photo books and wall décor, Printique helps you celebrate and share your memories in vibrant detail and timeless style. Our Leadership Principles β€’ Growth Mindset: We set high standards, embrace failure, and are open to change. β€’ Be Customer-Centered: We focus on the end-to-end customer experience. β€’ Take Ownership & Dig Deeper: We are proactive, use data, and avoid shortcuts. β€’ Think Like a Start-Up: We move fast, stay flexible, and celebrate every win. β€’ Be Humble & Respectful: We assume positive intent, listen actively, and support one another. What You'll Do We are looking for a creative, analytical and data driven marketer to usher in the next era of growth for Printique and a couple of other Adorama brands. This individual will be responsible for the day-to-day marketing for Printique and a couple of other Adorama brands. This is a wonderful opportunity to take ownership of a brand with the support of the larger Adorama eco system. Responsibilities β€’ Deliver significant sales growth by driving improvements in marketing effectiveness and spend efficiency β€’ Utilize metrics tracking to gather insights and drive course correction β€’ Master Calendar Planning & Campaign Execution across all channels β€’ Content Assets Planning with Marketing team and cross-collaboration to ensure assets are ready with 60-90 days lead time for every campaign β€’ Timeline Management for all marketing departments to ensure 360 execution on time β€’ CRM Email-SMS Campaign management β€’ Content Design, Curation, and Photography for Blogs, Email, Ads as needed, including designing banners, Performance Ads, Reels β€’ Active Participation in Photo Shoots & Collaborations for Brand Campaigns β€’ Website Management & Content Updates: β€’ Web Banners Ò?? Desktop, Mobile β€’ Featured Categories β€’ PDP Marketing Content β€’ Blog- Management β€’ Product & E-commerce Marketing Management β€’ Oversee Full-Funnel Marketing Activities: Managing all aspects of marketing, including email, SEO, SEM, blogs, partnerships, social media, influencer marketing, affiliates, referrals, PR and analytics. β€’ Drive End-to-End Marketing Campaigns: Leading the planning, execution and analysis of comprehensive marketing campaigns. β€’ Manage In-House and Third-Party Marketers β€’ Growth & Data Analysis β€’ Develop insights from Google Analytics 4 & Looker metrics. β€’ Utilizing data to inform performance marketing, audience segmentation and budget management. β€’ Direct Social Media Campaigns β€’ Managing social media content and metrics. β€’ Approvals on partnerships, collaborations and budgets. β€’ Collaborate with Leadership to Build the Brand Story β€’ Working closely with leadership to shape and communicate our brand story. β€’ Providing weekly roadmap updates and data analysis. β€’ Brand building β€’ Enhancing brand identity and visual aesthetics across all marketing channels. β€’ Guiding the creative process to ensure cohesive and compelling marketing content. β€’ Work with the product team to maintain and update the website β€’ Responsibilities may evolve over time; employees may be asked to take on additional duties as needed to support business priorities. What Will Help You Thrive β€’ 10 to 15 years' relevant experience β€’ Customer centric β€’ Proven capability to drive cost-effective growth β€’ Clear experience of driving insights that lead to significant impacts to the business β€’ Data driven with experience with data and visualization tools like looker β€’ Good business acumen with a strong understanding of a P&L β€’ Hands on leader β€’ Strong project management skills β€’ Strong organizational skills to build content publishing calendars and create stories for our audiences. β€’ Highly creative taskmaster and innovative thinker with experience in identifying target audiences and devising marketing strategies to reach them β€’ Strong attention to detail and ability to work within brand guidelines. β€’ Exceptional written and verbal communication skills. β€’ Ability to work effectively in a fast-paced, deadline-driven environment with a proactive, can-do attitude. β€’ Proven ability to handle high volumes of work at all times. This role requires three on-site days weekly to ensure in-person collaboration, improved communication, effective teamwork, and real-time problem solving to enhance team synergy and productivity. A standard 40 hour work week is expected. Apply today and let's create something extraordinary together. Pay Range For This Role $90,000 β€” $150,000 USD