About the Role Client is seeking a highly skilled Marketing Manager to drive end-to-end execution of direct-to-consumer and ecommerce marketing initiatives. The ideal candidate will have strong experience in executive marketing, channel marketing, and ecommerce campaigns, along with hands-on experience in tools like Salesforce and Marketo (or Similar Platforms). This role requires a balance of strategic planning, operational execution, and cross-functional collaboration to accelerate growth across Client's consumer-facing businesses. Key Responsibilities • Develop and execute DTC marketing strategies to drive customer acquisition, retention, and revenue growth. • Manage channel marketing campaigns across ecommerce platforms, ensuring brand alignment and performance optimization. • Oversee campaign setup, segmentation, automation, and reporting. • Partner with executive leadership to design and execute executive-level marketing programs, driving thought leadership and brand visibility. • Collaborate with sales, creative, analytics, and operations teams to ensure seamless campaign execution across all touchpoints. • Monitor and analyze campaign performance (conversion rates, CAC, LTV, ROAS) to optimize marketing spend and maximize ROI. • Support go-to-market planning for product launches, promotions, and seasonal campaigns. • Own reporting dashboards and deliver actionable insights to senior stakeholders. Required Qualifications • 5+ years of experience in DTC, ecommerce, or channel marketing within consumer technology, retail, or digital-first companies. • Strong proficiency in Salesforce Marketing Cloud and Marketo (or Similar Platforms) for campaign execution, automation, and reporting. • Proven track record in executive marketing programs and senior stakeholder engagement. • Deep understanding of ecommerce marketing, including customer lifecycle management, funnel optimization, and promotional strategies. • Strong analytical skills with experience using marketing analytics and reporting tools. • Excellent communication, project management, and cross-functional collaboration skills. Preferred Qualifications • Experience with global-scale consumer campaigns or technology/electronics brands. • Familiarity with performance marketing metrics (CAC, ROAS, LTV) and ecommerce platforms. • Ability to thrive in a fast-paced, highly collaborative environment. Contract Details • Duration: 12 Months (with potential for extension) • Location: New York, NY (onsite/hybrid - Depending on Manager's Preference)