Company Mission and Overview Heartland Card Games's mission is to modernize and honor classic card games. We believe card games are both a refuge from and a reflection of the real world, because skill, strategy, and luck come together to create meaningful connections. The company is creating a direct-to-consumer offering that provides game-specific playing card decks with concise rule cards and bundle-able strategy guides for five culturally significant card games: Euchre, Gin, Hearts, Bid Whist, and Spades. We serve hobbyists, collectors, strategists, and newcomers who are underserved by generic products and inconsistent resources. Project Overview Heartland Card Games is preparing to soft-launch its first e-commerce website by March 2026. At that point, the site will showcase its debut product line. However, the goal of this mini-phase is to ensure the site is fully branded, mobile-optimized, SEO-ready, and capable of capturing high-quality leads before final deck designs and inventory arrives. This means implementing a seamless email capture funnel, establishing analytics tracking, optimizing UX for conversion, and ensuring all messaging aligns with an “accessible premium” brand positioning. Job Description The Marketing Specialist will be the lead implementer for all technical and strategic marketing elements of the pre-launch site. This role is collaborative. You'll work alongside the Founder & CEO and the Creative Generalist to ensure the website’s marketing functions are built to scale into the soft launch and beyond. Key Responsibilities Include: Integrate Klaviyo with Shopify and build branded embedded sign-up forms. Create automated workflows for double opt-in, welcome email, and pre-sale campaigns. Review site navigation, CTAs, and content flow for conversion readiness. Optimize copy, meta titles/descriptions, and image alt text for target keywords. Set up and test GA4 and Facebook Pixel tracking. Create a branded, functional 404 page with redirect options. Qualifications: Experience with Shopify, Klaviyo, GA4, and Meta Pixel. Strong understanding of e-commerce UX and conversion funnels. SEO copywriting and keyword optimization skills. Ability to collaborate with creative and leadership teams. Engagement Expectations (Negotiable and Subject to Change) Pay and Time Commitment: $35/hour for approximately 17 hours of work Work Location: Remote (preferably in the American Midwest) Work begins the first week of September. Job Type: Contract Pay: $35.00 per hour Expected hours: No more than 10 per week Benefits: Flexible schedule Work Location: Remote