Executive Alliance are pleased to represent our client who are a well-respected mid-market plastics mold manufacturer and solution supplier supporting clients across multiple industries including medical devices, industrial, technology and consumer segments. They are seeking a Marketing Specialist to help advance their brand and demand generation initiatives. The company is headquartered in Anaheim, CA. NOTE: This is a hybrid role with 3 days onsite at company HQ in Anaheim with 2 days remote. This is not a remote role. Why is this a Great Opportunity? · You will manage all marketing activities for the business, including managing marketing firm projects, branding, trade shows, communication, etc. · Wide range of marketing activities, comprised of digital, marcom, trade-show, and interfacing with marketing firms. · Hybrid or remote work possible. · Employee-first culture, team-based organization. · Exciting history and future of growth, both in terms of company sales and professional development. ESSENTIAL FUNCTIONS · Competitive and Market (customer) analysis. · Create a social media and website strategy. · Manage partner marketing firm(s) on key projects. · Manage product portfolio to maximize profitability throughout the product lifecycle. · Create email and LinkedIn messaging campaigns. · Work closely with Sales to identify and meet product and market opportunities. · Utilize project management skills to ensure projects are successfully completed on time and within budget. · Track and manage marketing campaigns for effectiveness and ROI. · Prepare for and participate in trade shows. POSITION QUALIFICATIONS · Bachelor's Degree preferred · 5 years of well-rounded marketing experience. · Strong branding, social media, and e-commerce experience. · Experience analyzing marketing campaign efficiency and effectiveness. · Experience preparing for and participating in trade shows. · Knowledge of marketing communications.