Contract type Freelance Location Newark, CA Specialty Marketing Salary $52.70-$57.70/hour Remote No Reference 488909 Contact name Alex Morgan Job description Job Title: Marketing Specialist Location: Newark, CA- hybrid schedule Duration: 6+ month contract- 40 hours/weekly Pay Rate: $52.70-$57.70/hour Responsibilities: Define, build, and manage the end-to-end execution of a comprehensive CRO strategy for each stage of the user journey Collaborate closely and proactively with Marketing, Engineering, IT, Creative, and Product teams to optimize existing landing pages and user flows, and product pages to increase engagement and drive faster decisions. Conduct in-depth analysis and continuous monitoring of page performance and user behavior across all critical site landing pages, generating clear, data-driven hypotheses that inform strategic decisions and uncover key areas for customer journey optimization. Drive continuous performance improvement through the development and active management of a dynamic experimentation roadmap aligned to both short-term wins and long-term strategic opportunities. Support the definition, development, and implementation of efficient web optimization and experimentation processes that enhance overall team productivity and effectiveness. Stay at the forefront of the latest trends and advancements in conversion rate optimization, digital marketing technologies, and user experience best practices. Preferred Qualifications: Background in fast-paced environments such as SaaS, e-commerce, or DTC. Experience reducing checkout abandonment or increasing lead conversion for multi-step forms. Knowledge of dynamic personalization capabilities and segmentation strategies based on user behavior.