Brief Description The Media Buyer at BigIron plays a key role in elevating the company’s brand visibility and customer reach through data-driven advertising across digital and traditional media. Your mission is to acquire high-quality bidder traffic and deepen brand engagement by planning, executing, and optimizing media campaigns—ensuring that BigIron remains the most trusted and far-reaching online auction marketplace for agricultural, construction, transportation, and collector equipment. This is a hybrid role with 1-2 days a week onsite in the Omaha, NE office. Essential Job Functions • Media Strategy Development: Craft and implement paid search media plans (digital ads, display, etc.) aimed at attracting qualified buyers and consignors. • Media Buying & Negotiation: Identify, negotiate, and secure buying opportunities across platforms and publishers to ensure maximum reach and ROI. • Campaign Creation & Execution: Collaborate with internal marketing teams to develop compelling ad creative that supports promotions like targeted equipment auctions, real estate or collector car sales. • Data-Driven Optimization: Monitor performance using analytics tools such as Google Analytics 4; regularly assess metrics such as click-through rates, conversion rates, cost-per-acquisition, and adjust media buys to maximize effectiveness. • Budget Management & Reporting: Efficiently allocate and manage media spend, track expenditures, and report on results to stakeholders with clear insights into campaign performance and ROI. • Cross-Functional Collaboration: Work closely with marketing, content, operations, and the broader team to align with auction schedules, promotional calendars, and BigIron’s brand values of trust and transparency. • Audience Targeting & Segmentation: Utilize demographic, behavioral, and industry data to hone in on target audiences—such as end-user farmers, equipment dealerships, and global bidders—and tailor media strategies accordingly • Vendor Relations: Manage relationships with media vendors and platforms, ensuring high standards for ad placement and campaign delivery. Requirements • Education: Bachelor’s degree in Marketing, Advertising, Communications, Business, or related field. • Experience: Minimum 3 years in media buying or planning roles, preferably within B2B, e-commerce, or auction-driven markets. • Technical Proficiency: Previous and proven hands-on experience with digital advertising platforms (e.g., Google Ads, programmatic DSPs, etc.) and analytics tools (Google Analytics, Data Studio, or similar). Preferred experience managing omnichannel campaigns. • Analytical Acumen: Strong capability in interpreting media campaign performance, optimizing budgets, and demonstrating ROI. • Negotiation Skills: Proven track record in securing favorable terms with media vendors. • Communication Excellence: Exceptional ability to create strategies and present findings clearly to both internal partners and external media vendors. • Project Management: Effective at juggling multiple campaigns, deadlines, and cross-department collaboration. • Industry Insight: Knowledge of BigIron’s operating sectors—agricultural, construction, industrial, transportation equipment, real estate, and collector cars—is a strong advantage. • Cultural Fit: Alignment with BigIron’s customer-centric values: transparency, trust, and delivering seamless end-to-end auction experiences • Optional but Beneficial: Experience with auctions or marketplace platforms; familiarity with unreserved auction formats and their unique marketing implications. Summary BECOME PART OF THE BIGIRON LEGACY As a swiftly expanding auction company, we are growing into new verticals and geographies offering special opportunities for dynamic leaders. Our sales volume, growth and strategic objectives are quickly elevating our demand and need for exceptional, experienced, and driven candidates to partner with our executive leadership in our mission to succeed. Working with us, you'll be challenged daily to improve yourself, and take on your position as if it was your own business. Our organization is seeking high-performance leaders that spark the entrepreneurial spirit in others and encourage them to live up to their true potential. When you join our team, you're becoming part of a multi-generational legacy that strives to become the most recognized, customer-focused equipment, real estate, transportation, livestock, and collector car platform in the online auction industry. Join us as we continue making waves in the industry. www.bigiron.com