About Fanduel FanDuel Group is the premier mobile gaming company in the United States and Canada. FanDuel Group consists of a portfolio of leading brands across mobile wagering including: America’s #1 Sportsbook, FanDuel Sportsbook; its leading iGaming platform, FanDuel Casino; the industry’s unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing; and its daily fantasy sports product. In addition, FanDuel Group operates FanDuel TV, its broadly distributed linear cable television network and FanDuel TV+, its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states, Canada, and Puerto Rico. The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia. FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT). THE POSITION Our roster has an opening with your name on it The MerchOps Experimentation Senior Associate will partner directly with the MerchOps Director to own, iterate and advance the merchandising experimentation program. This role is central to shaping how customers experience our sportsbook by running structured experiments — from A/B tests to multivariate and design explorations — that drive personalization, UX improvements and commercial outcomes. The Senior Associate will work cross-functionally with Product, Risk & Trading, Tech, Commercial, and UX Analytics to prioritize, build, QA, monitor, and analyze experiments. They will be responsible for maintaining high visibility into the experimentation pipeline and backlog, ensuring proper test design, and turning results into clear, actionable insights. In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs. THE GAME PLAN Everyone on our team has a part to play • Experimentation Backlog – Partner with the MerchOps Director to refine, prioritize and maintain the testing roadmap, ensuring alignment with customer needs and business objectives. • Intake & Triage – Manage the flow of ideas from stakeholders, confirming feasibility and fit within experimentation windows. • Cross-functional Collaboration – Work with UXA, Product, Risk & Trading, Commercial & Tech to design sound experiments that balance user value with commercial outcomes. • Setup & Launch – Configure tests in FanDuel’s CMS & Analytics platform, coordinating with Product/Tech on feature-flag deployment readiness, and ensure Merch Ops QA coverage before launch. • Ongoing Monitoring – Conduct regular checks to confirm experiments are tracking correctly, sample sizes are growing as expected, guardrail metrics are stable and flag adjustments to partner teams as needed. • Measurement & Reporting – Partner with UXA to deliver clear readouts on results, statistical significance and business impact, using reports and dashboards. • Communication – Keep stakeholders informed via Slack, Confluence and quarterly summaries, ensuring visibility of in-flight and completed tests. • Analysis & Decisioning – Drive go/no-go rollout recommendations, standardizing learnings across the Merch Ops team and feeding insights back into future prioritization. • Industry-leading Merchandising – Collaborate with the wider Merch Ops team to ensure the FanDuel Sportsbook app display remains best-in-class in design, usability and commercial effectiveness. THE STATS What we're looking for in our next teammate • Minimum 3+ years of experience in an analytical position, ideally within digital marketplaces, ecommerce or sports betting. • Experience with Amplitude Analytics is highly preferred. • Excellent understanding of A/B testing methodology, hypothesis-driven work and metrics-based decision making. • A strong grasp of product metrics and the latest techniques in measuring user experience and commercial performance. • Comfort with CMS (Sanity preferred), feature flagging and analytical tools (Amplitude, Tableau, Confluence, JIRA) • Proven ability to partner across multiple functions, influence without authority and drive alignment. • Deep commitment to improving the user experience through data-driven insights and testing. • Ability to translate data into compelling narratives for both technical and non-technical stakeholders. • Interest in mentoring teammates, sharing best practices and helping upskill the broader MerchOps team. • Genuine enthusiasm for sports betting, gaming or sports in general, with curiosity about user behaviors and market trends. Player Benefits We treat our team right We offer amazing benefits above and beyond the basics. We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits. We offer generous paid time off (PTO & sick leave), annual bonus and long-term incentive opportunities (based on performance), 401k with up to a 5% match, commuter benefits, pet insurance, and more - check out all our benefits here: FanDuel Total Rewards. • Benefits differ across location, role, and level. FanDuel is an equal opportunities employer and we believe, as one of our principles states, “We are One Team!”. As such, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or any other characteristic protected by state, local or federal law. We believe FanDuel is strongest and best able to compete if all employees feel valued, respected, and included. The applicable salary range for this position is $72,000 - $90,000 USD, which is dependent on a variety of factors including relevant experience, location, business needs and market demand. This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation. This role includes paid personal time off and 14 paid company holidays. FanDuel offers paid sick time in accordance with all applicable state and federal laws. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.