Senior Meta Media Buyer – eCommerce Focus Location: Remote Type: Full-Time Salary: $125-150K DOE + commission potential/OTE up to $200K About the Brand We’re a fast-growing consumer brand known for our screen-free digital product that blends nostalgia with modern simplicity. With nearly 1 million units sold, global retail partnerships, and consistent media buzz across top-tier outlets, we’re leading a new wave of intentional, offline-first products. Our mission is to help people—especially younger generations—disconnect from screens and reconnect with real moments. About the Role We’re looking for a creative-first Paid Social Media Manager to own and scale our eCommerce acquisition efforts across Meta (Facebook & Instagram), TikTok, and Snapchat—with a primary focus on Meta. This isn’t just a media buying role. You’ll drive both the performance strategy and the creative direction behind our highest-performing ad content. Key Responsibilities • Lead full-funnel paid social strategy, execution, and optimization across Meta (primary), TikTok, and Snapchat • Own creative direction for all paid social campaigns—concepting, briefing, and managing production • Collaborate with designers, creators, and editors to develop high-converting ad content (static, UGC, short-form, etc.) • Build and maintain creative testing systems, constantly iterating on hooks, angles, and formats • Analyze performance data (Meta, GA4, Triple Whale, etc.) and translate insights into action • Consistently hit ROAS and CPA targets while scaling media spend from $250K/month to $1M+ • Report directly to the CEO with performance insights, creative learnings, and growth opportunities Who You Are • 5–7 years of hands-on experience running paid social campaigns for eCommerce brands • Actively managing Meta campaigns (non-negotiable) • Proven track record scaling brands from early traction to 8- or 9-figure revenue • Experience personally managing $250K–$1M+ in monthly paid social budgets • Creative-minded—able to direct content production, guide edits, and test formats that convert • Obsessed with understanding what makes ads perform: from copy and structure to visuals and timing • Confident briefing and managing UGC creators, designers, and media buyers • Bonus: Familiarity with GA4, Triple Whale, Meta Ads Library, and UGC pipelines What Success Looks Like • A repeatable paid social system is in place—creative-first, optimized, and scalable • You’re consistently delivering exceptional ROAS and driving revenue growth • Our ad library is full of strong creative, and you’re actively leading ideation and testing