THIS IS A FULLY REMOTE ROLE About IPromo iPromo is a leading distributor of branded merchandise, corporate gifts, and promotional products, helping brands leave a lasting impression. We partner with companies of all sizes to create impactful, custom-branded experiences for their employees and clients. Position Summary We’re looking for a strategic and performance-driven Online Marketing Growth Manager to lead the execution and optimization of our digital marketing initiatives. This role plays a critical part in growing iPromo’s online presence, driving qualified leads and eCommerce revenue, and supporting sales enablement through multichannel campaigns. Responsibilities • Own and execute digital marketing strategy across paid media, email marketing, SEO, and landing page optimization • Manage and optimize marketing automation workflows using Pardot and Salesforce CRM • Collaborate with CRO design team to develop high-converting landing pages using Unbounce • Oversee website management across Magento, Shopify, and WordPress platforms. Experience with CRO to optimize user journey and experience growing ecommerce revenue. Manage external web development agency for ongoing site projects, updates, and upgrades • Analyze performance data to identify opportunities for growth and continuous improvement • Coordinate seasonal campaigns (e.g., holiday gift guides, product launches) and ensure messaging consistency across channels • Drive A/B testing initiatives for emails, landing pages, and promotional offers • Manage SEO agency, implementing best practices and growth strategies • Manage budgets, reporting, and ROI analysis for digital marketing initiatives Qualifications • 3–5 years of experience in digital marketing or eCommerce, preferably in a B2B or promotional products environment • Proficiency with Magento, Shopify, WordPress, Salesforce/Pardot, and Unbounce preferred • Strong understanding of performance marketing, email automation, SEO, CRO, lead generation, eCommerce growth, and web analytics • Proven track record of managing end-to-end campaigns that drive measurable results • Excellent project management skills and attention to detail • Strong communication and cross-functional collaboration abilities Bonus Points For • Experience in promotional products, branded merchandise, or B2B eCommerce • Strong HTML experience for building email templates and updating content pages across website • Graphic design experience utilizing the Adobe Suite as needed Why Join iPromo? • Fast-paced, collaborative culture with room to innovate • High-impact role with visibility across marketing and leadership teams • Opportunity to lead and grow a full-funnel digital marketing program • Competitive compensation and benefits package Salary Range $70,000-$90,000 + bonus opportunity Powered by JazzHR kO6Hdc0zyQ