About Bybit: Bybit is a leading global cryptocurrency exchange, founded in 2018 by Ben Zhou. Headquartered in Dubai, Bybit has rapidly grown to serve over 70 million users worldwide, making it the world’s second-largest crypto exchange by trading volume. Our mission is to empower individuals and institutions to realise the full potential of crypto and Web3 technologies. Bybit offers a comprehensive suite of trading options, including spot and derivatives trading, as well as innovative products like the Bybit Card and Bybit Wallet. We are committed to providing a secure, transparent, and user-friendly platform, underpinned by industry-leading security measures and 24/7 customer support. In 2025, Bybit established its European headquarters in Vienna, Austria, reinforcing its commitment to the European market and regulatory compliance. This strategic move positions Bybit at he heart of Europe, enabling closer collaboration with regulatory bodies and providing enhanced services to its European user base. Key Responsibilities: • Plan and execute global and regional marketing campaigns for P2P and Fiat Gateway products (user acquisition, retention, brand awareness). • Localize campaigns to fit the cultural, regulatory, and user behavior nuances of each market. • Drive branding strategies across digital channels, content, and external communications. • Identify, initiate, and manage partnerships with local marketing agencies or KOLs to drive reach and credibility. • Collaborate closely with Product, Risk, Compliance, and Regional Ops teams to ensure marketing content aligns with regulatory and operational requirements. • Support go-to-market strategies for new feature launches, region expansions, and payment methods. • Monitor and analyze marketing performance data and suggest improvements. What We’re Looking For: • 3+ years of experience in marketing (product marketing, regional marketing, or campaign management), preferably in fintech, payments, marketplaces, or e-commerce. • Experience executing marketing campaigns across different regions or emerging markets. • Strong understanding of brand positioning, user acquisition funnels, and localized messaging. • Hands-on experience in managing marketing partnerships and vendor relationships is a plus. • Comfortable navigating compliance or working with regulated products (messaging approval flows, risk-sensitive markets). • Creative thinker with strong project management and communication skills. • Data-driven and results-oriented mindset. Nice to Have: • Familiarity with P2P platforms, fintech apps, or fiat-crypto gateways. • Experience in growth or lifecycle marketing. • Background in communications, PR, or content creation.