Paid Ads Specialist (Contract-to-Hire) Company: SOAR Media AgencyLocation: Remote (U.S.-based preferred)Type: Contract (with potential to grow into full-time, W2 employment) About Us SOAR Media Agency is a fast-growing digital marketing agency helping brands scale through creative strategies, performance-driven campaigns, and customer-focused growth. We’re looking for a Paid Ads Specialist who thrives in data-driven marketing, is passionate about performance advertising, and is ready to help clients grow across multiple platforms. Role Overview We are seeking a highly skilled Paid Ads Specialist with hands-on experience managing campaigns across Google Ads, Meta (Facebook/Instagram), TikTok, Instagram Shop, and familiarity with Shopify integrations. This contract role will start part-time with the strong opportunity to transition into a full-time, W2 position for the right candidate who demonstrates results and alignment with our team culture. Responsibilities Plan, execute, and optimize paid ad campaigns across Google, Meta, TikTok, and Instagram Shop. Develop and manage Shopify-connected advertising funnels to drive conversions and sales. Monitor, analyze, and report on campaign performance with actionable insights. Conduct audience research and A/B testing to improve ad performance. Collaborate with creative and account management teams to ensure campaigns align with client goals. Stay up-to-date on industry trends, new ad products, and platform best practices. Qualifications 5+ years of paid ads management experience across Google Ads, Meta, TikTok, Instagram Shop. Strong understanding of Shopify and eCommerce advertising strategies. Proven track record of managing ad budgets at scale and delivering measurable ROI. Proficiency with analytics and reporting tools (Google Analytics, Ads Manager, etc.). Strong communication skills and ability to translate data into clear recommendations. Self-starter, highly organized, and comfortable working in a fast-paced, agency environment. Nice-to-Haves Experience in the sports, entertainment, or AEC (architecture, engineering, construction) industries. Experience with creative testing frameworks. Familiarity with email marketing, SMS, or CRO tools. Agency experience with multiple clients across industries. Compensation & Growth Contract position with competitive hourly/project-based compensation. Clear growth path to full-time, W2 employment for the right candidate. Opportunity to work with a dynamic agency team and diverse client portfolio. Responsibilities Develop, implement, and manage effective paid search strategies across multiple platforms including Google Ads, Bing Ads, and social media channels. Conduct comprehensive keyword research to identify high-performing keywords and optimize campaigns for maximum visibility. Oversee PPC campaign management, ensuring alignment with overall marketing goals and budget constraints. Analyze campaign performance using Google Analytics and other SEO tools to derive actionable insights and improve conversion rates. Collaborate with the social media management team to integrate paid search efforts with broader digital marketing strategies. Manage media buying and planning activities to ensure optimal ad placements across various channels. Utilize tools such as Google Tag Manager and DoubleClick for tracking campaign performance and enhancing reporting capabilities. Stay updated on industry trends, emerging technologies, and best practices in digital marketing to maintain a competitive edge. Qualifications Bachelor’s degree in Marketing, Business Administration, or a related field. Proven experience in performance marketing with a focus on SEM and e-commerce. Strong knowledge of Google AdWords, Facebook Advertising, Twitter Ads, and affiliate marketing strategies. Proficiency in web analytics tools such as Google Analytics; experience with SEO tools is a plus. Excellent budgeting skills with the ability to manage multiple campaigns simultaneously while meeting deadlines. Strong analytical skills with the ability to interpret data and make data-driven decisions. Familiarity with conversion optimization techniques to enhance user experience and drive sales. Exceptional communication skills with the ability to work collaboratively within a team environment. Join us as we strive to achieve excellence in digital marketing through innovative strategies and data-driven decision-making. If you are passionate about driving results through paid search initiatives, we encourage you to apply. Job Type: Contract Pay: $30.00 - $45.00 per hour Expected hours: 10 – 40 per week Work Location: Remote