Title: Paid Digital Marketing Manager Location: Remote Duration: 6 months on W2 Payrate: $51.96/hr on W2 JOB DESCRIPTION Client is looking for a Paid Digital Marketing Manager to drive pipeline growth for client’s invoice business. As the Paid Digital Marketing Manager, you’ll have a unique opportunity to help attract, convert and retain client’s users. As part of the Growth Marketing team, you will help new and existing teams to understand client’s use cases in order to drive leads, pipeline and ACV for client. You will be a paid digital media expert, understanding, educating and representing these critical marketing channels and how we leverage and optimize them for growth. You will execute fully integrated campaigns, collaborating cross-functionally, managing campaign strategy, overseeing creative development and optimization, and identifying new opportunities for growth. The ideal candidate will bring a combination of hands-on experience leading global digital campaigns, strategic planning skills, the ability to identify creative marketing solutions to drive growth, a deep sense of customer empathy, and a very strong bias for action. You understand the importance of communication and the value of tight relationships, across the organization and within your direct team. You have a proven history of identifying areas of opportunity, executing in a highly cross functional environment, and an ownership mentality toward outputs. Things you’ll do: Strategy Development: Create and implement comprehensive paid media strategies aligned with overall marketing objectives and business goals. Identify target audiences across different platforms and develop tailored campaign messaging. Determine optimal budget allocation across various paid channels based on performance data. Campaign Execution: Manage paid advertising campaigns on platforms like Google Ads, Facebook Ads, LinkedIn Ads, Twitter Ads, and programmatic display networks. Develop ad creative, landing pages, and call-to-actions that resonate with target audiences. Set up tracking and measurement systems to monitor campaign performance against key metrics. Performance Optimization: Continuously analyze campaign data to identify areas for improvement and optimize bids, targeting, and ad creatives Conduct A/B testing to identify the most effective ad variations and landing page elements Implement data-driven adjustments to campaign strategies based on performance insights Reporting and Analysis: Generate comprehensive reports on campaign performance, including key metrics like impressions, clicks, conversions, cost per acquisition (CPA), and ROI Provide actionable insights to stakeholders on campaign performance and identify opportunities for further optimization Collaboration: Work closely with other marketing teams, including campaigns, content marketing, creative, and analytics, to ensure alignment and maximize campaign effectiveness Collaborate with external agencies or vendors to manage paid media campaigns What we’re looking for: Minimum 7+ years’ experience in related campaigns, growth, performance marketing, or related role Growth marketing experience at a B2B company required Strong understanding of paid advertising platforms and their functionalities (Google Ads, Facebook Ads, etc.) Proficiency in data analysis and interpretation to identify trends and make informed decisions Excellent analytical and problem-solving skills to optimize campaigns for maximum ROI Experience with digital marketing tools and technologies for campaign management and reporting Strong communication and collaboration skills to work effectively with cross-functional teams Stay updated on emerging trends and best practices in the paid media landscape Proven experience planning, designing and executing growth experiments An eye for impactful creative, ability to drive strategic messaging