Paid Media Executive | DTC | Liverpool | Salary up to £35k Basic + Benefits Join this incredible brand who are experiencing high growth and global expansion, in the role of PPC Manager. An exciting opportunity has opened up for a Paid Media Executive to join a fast-growing marketing team. The ideal candidate will be passionate about digital marketing, data-driven decision-making, and continuous optimisation. As a Paid Media Executive, you'll be responsible for assisting in the planning, execution, and analysis of paid media campaigns across platforms such as Google Ads, Meta (Facebook/Instagram), TikTok, and email marketing tools. You'll work closely with other marketing professionals to ensure campaigns align with wider brand goals. Key Responsibilities: • Assist in the setup, monitoring, and optimisation of paid media campaigns across digital platforms. • Conduct audience research, keyword analysis, and competitor benchmarking to inform campaign strategies. • Monitor daily performance metrics, providing regular insights and actionable recommendations. • Contribute to ad copy creation and suggest landing page improvements to boost campaign performance. • Collaborate with internal marketing and ecommerce teams to ensure consistent messaging and strategy alignment. • Manage ad spend within budget and optimise toward KPIs including ROAS, CPA, and CTR. • Use platforms like Google Analytics, Google Ads, and Meta Ads Manager to analyse data and identify opportunities. • Support with A/B testing and contribute to performance reviews with senior stakeholders. About You: • 2-3 years' experience in a paid media or performance marketing role. • Familiarity with tools such as GA4, Klaviyo, Shopify, and Excel. • High attention to detail and strong analytical skills. • Strong communication abilities and a proactive, team-oriented mindset. • Able to manage multiple tasks in a fast-paced environment. Apply today to be considered! BBBH34381