Established in 1981 with a single store in the Northwest of England, the JD Group is a leading omni-channel retailer of Sports Fashion, Outdoors and Gyms with our colleagues working in stores across several retail fascias in many markets around the world. JD Sports Fashion Plc was listed on the London Stock Exchange in 1996 and has been a FTSE100 publicly quoted company since 2019 and continues to grow in the UK and internationally. We want to be the leading global omnichannel retailer in the sports and outdoor industry. To be a part of this successful company and help us to achieve this you will have the desire to ingrain our strategic goals of being a people-led, innovative and customer-focused organisation which provides operational excellence whilst identifying new areas of growth as part of our day to day objectives. Department: Digital Discipline: Paid Media (Paid Search, Paid Social & Display) Role title: Paid Media Lead Line Manager: Group Head of Paid Media Department Head: Group Head of Paid Media About JD Sports Fashion PLC JD Sports Fashion Plc has long been established as the leading UK specialised multiple retailer of fashionable branded and own brand sports and casual wear, principally through the growth of its main retail fascia, JD Sports. The group is continuing to grow globally. We inspire our people to reach for higher levels of performance. To achieve these standards, we only recruit the best! All employees are highly skilled, self-motivated and in constant pursuit of perfection. Opportunities to progress arise quickly for those people with the right qualities and ambition. We encourage our people to constantly seek ways to improve our business. This means challenging the way we merchandise, sell and manage the business, being creative and forward thinking in suggesting alternative solutions. Problems are solved and opportunities seized by people from all levels of the organisation, working together. We offer an excellent salary and benefits package, which includes company pension scheme, company bonus and excellent career progression. Role Description As a Paid Media Lead, you will be part of the senior team and will help to lead, inspire, and develop our market-leading in-house Paid Media team. You will spearhead best-in-class Paid Media strategy, automation, and implementation across Paid Search, Paid Social & Display. You will work with other leads in the department and have a dedicated team. You will be a key figurehead who can work autonomously, as well as collaboratively with both the junior and senior team. You will contribute and lead department workstreams as well as playing a key part in the development of our internal processes and our professional output, identifying areas of improvement and finding solutions to these problems/issues. You will drive best-practice across the department as well as developing and mentoring our talented team. You will be responsible for overseeing important stakeholders throughout the organisation, including the Group Head of Paid Media, to facilitate testing, manage partnerships, enhance performance, and align your team's efforts with the overarching Paid Media strategy of the business. You will work alongside other channel Leads across the Multi-Channel team such as Organic Search, Affiliates & Partnerships, CRM, Trade, Content, as well as CRO and Analytics teams. Key Duties • Demonstrate a strong understanding & showcase a practical ability of working across all Paid Media, with a focus on Paid Search and/or Paid Social platforms and concepts. • Manage, own, and constantly find ways of improving the workflow of your team through automation & effectiveness. Regularly review team processes (reports, presentations, tools etc.) for efficiency. • Oversee key projects in the team such as implementing new strategies, feed management, change of tech provider, onboarding of new technology etc. • Support your Managers to continually review & suggest changes to tactics based on current performance and impact on campaign goals & KPIs. • Increase knowledge of different Paid Media functions in the team, providing market context and predicting ‘what’s next’. • Help develop the Paid Media department by being innovative and sharing knowledge and processes. • Own relationships with external suppliers such as Google, Microsoft, Meta, Snap, TikTok etc. from a strategic & project point of view. • Own relationships of technology partners & continuously review the market, building a preferred partner list. • Help to create strategic blueprint frameworks for all accounts, aiming to maintain our position at the forefront of the industry and ensuring that all accounts are managed to achieve best-in-class status. (i.e. conduct SWOT analysis on a regular basis, identify new opportunities/platforms and scale them etc.) • Strategise, implement, and analyse comprehensive full-funnel paid media campaigns providing detailed reports on performance and outcomes. • Develop and manage your team in order to drive business performance through training and education • Developing cross channel integration as part of the planning process. • Act as a point of escalation and manage challenging situations. • Remain abreast of developments in Paid Media and the broader digital space. Professional Skills • Ability to pre-empt issues and be proactive in producing solutions. • A high degree of numeracy and literacy is essential. • Ability to work under pressure in a performance driven environment. • Aptitude to build and maintain strong working relationships. • Effective in team management (team of 4-6 people). • Highly literate in MS Excel, PowerPoint, Word, Office365, Google Docs. • Excellent communicator, comfortable in articulating actions. • Effective time management skills with the ability to multi-task. • A high attention to detail. Experiences • 6 years+ of managing retail or ecommerce Paid Search/Paid Social campaigns & teams. • In depth knowledge of Paid Media, from both an implementation & planning perspective. • Experience working with feeds • Experience working with multiple attribution models, MMM and incrementality testing • Experience working with both technical and creative teams • Strong commercial acumen Benefits • Competitive salary. • Access to professional training and conferences. • Quarterly social events. • Staff discount. • Gym discount. • Free parking. We know our colleagues work tirelessly to make JD Sports the success it is today and in turn, we offer them some amazing benefits including staff Discount On JD Group and other brands within the organisation and personal development opportunities to learn and develop at work. Thank you for your time #JD