You'll be part of a tight, high-performance team managing over 19 active paid search accounts—but this role is designed for someone who wants more than just execution. We're looking for a Paid Media leader-in-training: someone who excels at client performance today and is hungry to build the systems, processes, and people that will scale the department tomorrow. You'll share account ownership with a fellow Paid Media Manager and a Funnel Architect (who leads on landing pages and CRO). Budgets typically range from $10K-$30K/month. This is a strategic and executional role today—with a clear path to department leadership. You'll be hands-on in accounts, but also expected to drive improvements that set up the function for scale: better SOPs, stronger cross-functional workflows, and eventually, people leadership. Key Responsibilities Campaign Strategy & Execution • Plan and launch high-converting campaigns, primarily on Google Ads (Search, Display, PMax) • Optimize daily across a portfolio of 8-12 accounts to hit key KPIs (CPL, ROAS, CTR) • Take increasing ownership of client strategy and performance as leadership potential is demonstrated Performance Monitoring & Reporting • Analyze data to detect trends, surface insights, and proactively fix issues • Deliver clear, actionable monthly reporting for clients and internal teams • Run structured A/B tests across ads, bids, and landing pages in collaboration with the Funnel Architect Communication & Collaboration • Partner with account managers, creatives, and other strategists to align messaging and performance goals • Join client calls/emails as needed—especially when performance shifts or growth opportunities emerge • Translate complex campaign data into plain-language recommendations that shape business outcomes Departmental Growth & System Building • Improve internal processes to make the Paid Media function smarter, faster, and more scalable • Build repeatable systems and contribute directly to playbooks, SOPs, and team-wide standards • Collaborate with leadership to define how the Paid Media team grows (headcount, structure, tech stack) • Mentor junior talent and help define future hiring profiles as we scale Requirements Must-Have Technical Mastery • Expert-level experience in Google Ads (Search, Display, PMax), conversion tracking, budget pacing, naming structure discipline • Fluency with GA4, GTM, and call tracking tools like CallRail or WhatConverts • Excel / Google Sheets (pivot tables, VLOOKUPs, formulas) • Looker Studio or similar for dashboards Strategic & Analytical Strength • Able to isolate high-leverage optimizations across a diverse account mix • Comfortable building media plans and forecasting performance scenarios Communication & Project Management • Clear, professional written English—your ad copy must be client-grade • Organized and calm under pressure; able to prioritize across a full book of business Bonus Skills • Familiarity with pest control or broader home services (HVAC, plumbing, etc.) • Experience contributing to SOPs or scaling agency workflows • Experience hiring or mentoring peers • Exposure to eCommerce or multi-channel paid media strategies Experience Required: • 5-7 years managing Google Ads for B2C lead generation • $100K+ monthly ad spend under direct management • Demonstrated ability to improve both CPL and lead quality • Experience collaborating cross-functionally (e.g. with designers, devs, or CRO strategists) We're Looking For Someone Who: • Wants to grow into a leadership role—not just manage accounts, but shape a department • Treats client budgets like your own—you don't waste a dollar • Moves fast and knows when 90% is enough • Enjoys thoughtful disagreement—we want ideas, not ego • Builds systems that scale—not chaos that grows • Seeks performance over vanity metrics—your job is to drive sales Our Core Values • Differentiation is survival - Be bold, creative, and original. Average kills • Speed over perfection - Build, ship, learn. Iterate fast • Thoughtful disagreement - Be honest, challenge ideas, and seek truth • Transparent process and tools - Clarity beats mystery. No black boxes • Focus on sales and revenue - Leads. Conversions. Results Benefits • $75K-$85 base salary • Year-end performance bonus • Unlimited PTO (2-week minimum) • Fully remote • Professional development support • Flexible work hours