Job Title: Paid Media Manager Department: Marketing Reports To: Sr Director of Performance Marketing Compensation: The base salary range for this position is $90,000.00 to $120,000.00 annually. This role is also eligible for an end-of-year performance-based bonus . Compensation is determined based on factors such as location, relevant experience, and qualifications. Candidates in higher cost-of-living areas or with exceptional expertise may fall above this range. Position Overview We are seeking a strategic and data- driven Paid Media Manager to lead and scale our cross-channel media efforts, including search, social, direct mail, display, print, and television. This role is ideal for a digital-first thinker with strong DTC and healthcare or wellness marketing experience who can blend performance marketing with brand-building media strategies. You’ll drive media planning, execution, optimization, and analysis, ensuring our media investments deliver measurable impact across customer acquisition and brand awareness. The ideal candidate brings 3–5 years of paid media experience, thrives in a fast-paced, high-growth environment, and is excited to help shape a scalable media ecosystem for a fully remote telehealth wellness brand. Who We Are At Ivim Health, we’re transforming the future of wellness through truly personalized, accessible care. Our mission is to empower individuals to take control of their health by delivering care tailored to their unique goals, needs, and lived experiences. We prioritize collaboration, placing our patients’ voices at the center of every decision and combine compassionate support with innovative solutions to deliver care that’s affordable, effective, and human. At Ivim , personalized healthcare isn’t a luxury. It’s the standard. Together, we’re advancing a model of care that supports physical, emotional, and mental well-being, one patient at a time. Key Responsibilities Paid Media Strategy & Execution • Own full-funnel media strategy across digital and traditional channels including paid search, paid social, display, direct mail, print, and TV • Build and manage media plans aligned to customer acquisition goals and brand awareness KPIs • Oversee campaign execution from brief to launch, including creative input, trafficking, QA, and in-flight optimization Channel Management & Optimization • Manage performance of Google Ads, Meta, programmatic platforms, and emerging channels (e.g., TikTok, YouTube) • Partner with vendors and internal teams to execute direct mail, print, or TV campaigns efficiently and at scale • Test and optimize messaging, creative, new concepts, and visual storytelling across channels Data & Reporting • Track and report on key performance metrics including CAC, ROAS, CTR, CPM, and lifetime value • Build and maintain dashboards and reporting frameworks for cross-functional visibility • Use customer segmentation and audience insights to refine targeting and personalization Collaboration & Cross-Functional Partnership • Work closely with brand, creative, product, and analytics teams to align messaging and performance goals • Coordinate with lifecycle and ecommerce marketing teams to ensure alignment across the full marketing funnel • Provide regular insights to executive stakeholders to inform investment strategy Qualifications Education & Experience • Bachelor’s degree in Marketing , Communications, Business, or related field • 3–5 years of experience in paid media, performance marketing, or growth marketing • Experience managing six- to seven-figure media budgets across both digital and offline channels • Prior experience in a fast-growth consumer brand, ideally in wellness, healthcare, or telehealth Technical Skills • Deep hands-on experience with ad platforms (Google Ads, Meta Business Manager, etc.) • Familiarity with programmatic, OTT/CTV, or direct mail campaign execution • Proficiency in analytics tools (Google Analytics, Looker, or similar) • Experience with testing platforms and attribution tools a plus Soft Skills • Strong project management and organizational skills • Analytical thinker who enjoys problem-solving and optimization • Proactive communicator comfortable working in a fully remote environment What We Offer • Competitive pay that reflects your experience and the impact you bring • Comprehensive benefits package, including health, dental, and vision insurance • 401(k) with employer match to support your long-term financial goals • Generous PTO and a flexible remote work environment that supports work-life balance • Exclusive perks through Ivim At Work, including discounts on Ivim services, wellness offerings, and products Compensation is determined based on a variety of factors, including relevant experience, skills, and qualifications, as well as geographic location and local market rates