Sploot Veterinary Care is reinventing veterinary care with a modern, customer‑first approach. We’re building a new kind of vet experience—seamless, accessible, and loved by both pet parents and veterinary teams. Backed by L Catterton, the world’s leading growth private equity investor in consumer brands, Sploot is scaling rapidly across the US. Our growth marketing team is made up of startup operators, ex-management consultants, and seasoned marketing professionals who value structured problem solving, impact orientation, and high ownership. The Role We’re looking for a Paid Media & Performance Marketing Manager to lead Sploot’s paid advertising efforts and client acquisition strategy. You’ll lead Sploot’s client acquisition tools and full-funnel journey through paid media - designing and optimizing campaigns that attract, nurture, and convert new pet parents through the right blend of creative, targeting, and timing. This is a high-impact, hands-on role for someone who thrives at the intersection of strategy, data, and execution. You’ll also lead Sploot’s performance efforts on emerging platforms like YouTube and TikTok, along with light-touch support for recruiting campaigns. You’ll work closely with lifecycle, brand, and local marketing teammates to align creative, messaging, and targeting to real-world clinic dynamics - ensuring every dollar spent translates into booked appointments and long-term client relationships. This is a hybrid role based at Sploot HQ and requiring the successful candidate to live locally in Denver. What You’ll Own Digital Advertising Strategy: • Own Sploot’s paid acquisition program across Google Ads, Meta, YouTube, and TikTok. • Build and evolve a high-performing client acquisition strategy spanning the full funnel - from awareness to conversion. • Determine the optimal ad mix across platforms and funnel stages to maximize ROI. • Design campaign structures across channels that align with real-time business needs, including market-level clinic capacity and appointment availability. Channel Execution & Optimization: • Launch, manage, and optimize campaigns across platforms, testing targeting, bidding, and creative. • Identify and implement opportunities to streamline and automate advertising workflows using AI tools, agents, or scripts. Creative Collaboration: • Collaborate with creative team to develop high-performing ad concepts and formats • Design and execute systematic creative testing frameworks (hooks, formats, audiences) • Analyze creative performance and provide data-driven feedback for future content Insights & Reporting: • Monitor daily/weekly performance metrics and proactively adjust campaigns • Identify trends, diagnose underperformance, and implement solutions quickly • Build and maintain reporting dashboards for campaign performance tracking. leveraging tools like GA4 and Mixpanel • Ensure data accuracy across the marketing stack and maintain clean attribution through proper UTM usage, platform integrations, and consistent reporting practices. Audience Development: • Develop and refine customer personas based on campaign data and customer insights • Build and test custom audiences, lookalikes, and interest-based targeting • Collaborate with lifecycle marketing on retargeting and customer journey optimization Emerging Channels & Recruiting: • Pilot and scale new platforms like YouTube and TikTok to drive growth and build early learnings and best practices to support future investment. • Support recruiting ads on LinkedIn and Indeed Who You Are • 2–5 years of experience in performance marketing or digital advertising roles, ideally in a high-growth B2C business. • Deep knowledge of Google Ads and Meta Ads, managing significant ad spend ($50K+ monthly), with hands-on experience across the funnel - e.g., search campaigns, demand gen, and GDN • Strong familiarity with YouTube and TikTok Ads, or strong curiosity and readiness to ramp up • Experience with DTC or eCommerce is strongly preferred • Experience with physical-location-based businesses (e.g., retail, healthcare, fitness) is a plus • Strong analytical skills with experience in campaign optimization and performance analysis - you don’t just report metrics, you act on them • Detail-oriented with excellent project management and organizational skills • Creative mindset with ability to collaborate effectively with creative teams • Proficient in tools like GA4, Mixpanel, and comfortable ensuring clean attribution across the marketing stack. • Curious and eager to learn new platforms, tools, and growth tactics Why Join Sploot • Take full ownership of paid digital strategy in a company where every dollar matters. • Operate in a sophisticated SEM environment - we’ve built strong foundations, a performance-driven structure, and a strategy as advanced as leading DTC brands • Influence both near-term growth and long-term brand trust. • Help reshape the way pet parents experience vet care. • Collaborate with smart, driven, mission-aligned teammates. What We’ll Provide You: • Competitive salary range of $90,000 – $120,000 plus performance bonus/upside • 401(k) Retirement with company match • Health, Dental, and Vision insurance fully covered by Sploot • Health Savings Account available • Employee Assistance Program • Generous pet care benefits for your fur babies • Up to 4 weeks of Paid Time Off (“PTO”) • Up to 12 weeks paid parental leave • 12 Sploot HQ recognized holidays • Dog friendly office • Unlimited Food & Snacks at HQ • Team events and other local social activities • Lots of Sploot swag - what can we say? Our logo looks really cool on stuff! • • For qualified candidates; benefits may vary based on experience. Sploot Veterinary Care provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, genetic information, marital status, amnesty, status as a covered veteran, or any other protected status in accordance with applicable federal, state and local laws. Sploot Veterinary Care complies with applicable state and local laws governing nondiscrimination in employment, including hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. According to Colorado state law, our company reasonably expects to fill this role within 60 days, ensuring equal opportunity employment and ongoing consideration for all qualified candidates. We welcome applications and are committed to maintaining a diverse and inclusive workforce.