Paid Media Specialist Sandy Springs, Georgia (hybrid role) About recteq Over a decade ago, lifelong friends Ray Carnes and Ron Cundy developed a dream. Inspired by the idea of eating better, spending more time with loved ones, and doing the things they love to do, they set out to develop the highest quality wood pellet grills on the market. Thanks to the flavor, convenience, and versatility provided by their grills, that dream has flourished. Now, offering more than just grills, recteq has grown to become a multi-faceted lifestyle brand with an expanding line of outdoor products. With its new trademarked identity and armed with the same commitment to quality that has brought such success, the recteq dream is now positioned to endure, allowing future generations to spend more time with the people they love, enjoying the things they love to do. Job Description recteq is looking for an enthusiastic and detail oriented Paid Media Specialist to join the eCommerce team. This role will be lead the executional arm of recteq’s Performance Media, scaling business results while maintaining efficiency across Paid Social, Paid Search, Programmatic, and Amazon. Reporting directly to the Growth Marketing Manager, the Paid Media Specialist will need to be a self-starter who can optimize, test and report on various campaigns across platforms, constantly driving performance and improving visibility. The Paid Media Specialist should have hands on keyboard experience across Meta Ads Manager, Google Ads Manager, Amazon Ads, and GA4. Responsibilities: • Ongoing management of performance media budget, execution and performance reporting, identifying opportunities to shift budgets across platforms, phasing and creative based on data • Day-to-day management of optimizations within platforms including turning off underperforming ads, switching out custom audiences, experimenting with strategies, etc • Trafficking ads across Meta Ads Manager, Google Ads Manager and Microsoft Ads Manager ensuring QA across naming conventions, copy, creative, landing pages, UTMs and various trackers • Support management and coordination of external marketing agencies, to include campaign execution, performance reporting, and continuous optimization • Collaborate with internal and external media teams/partners to determine necessary ad specs and creative versioning to launch evergreen or campaign/promo-based ads; keeping track of UTM naming conventions, and passing off relevant creative to DSP (HTML5, video, etc.) • Direct communication with platform reps to troubleshoot issues, identify testing beta opportunities and aligning brand strategy to platform best practices • Manage A/B creative testing strategy to identify best messaging, visuals, audience, and landing pages based on statistically significant results; report back to in-house creative team on findings to inform future creative strategy • Develop, manage, and optimize Amazon advertising campaigns to drive traffic, increase sales, and improve ROAS across Amazon marketplace • Ad hoc analyses to assess under-performers, identify areas to change, etc. Required Skills & Experience: • Minimum of 2 years in eCommerce and working with DTC brand(s) • 2+ years working with Meta Ads Manager • Experience with marketing attributional tools • Solid understanding of Google Analytics 4 • Demonstrated ability to work independently, drive own work, manage time effectively, and exhibit high organizational skills to keep track of various tasks and projects • Ability to collaborate, work cross-functionally, and demonstrate strong teaming skills • Performance-driven mindset—tying all efforts to goal KPIs • Drive to learn and curious to experiment and A/B test variety of hypotheses in service to increasing performance • Passion for testing, learning, optimizing and driving results through Paid Media • Comfortable with fast-paced environment / willing to pivot strategies quickly based on business objectives • Experience with marketing agency support model Preferred Skills & Experience: • 1+ year in Amazon Ads • 1+ year in Google Ads Manager: Paid Search, Shopping/PLA, Display, Video • Experience with Programmatic planning and activation Total Rewards: We offer competitive compensation and benefits programming including: • Medical • Dental • Vision • 401k match • Paid Time Off • Short Term Disability • Long Term Disability • Life insurance • Accident Death & Dismemberment • Flexible Spending Accounts • Employees Assistance Program • Virtual Urgent Care • Virtual Counseling • Paid Holidays • A unique, fun culture • Great people and lots of great food!