TITLE Specialist, Paid Media DEPARTMENT Paid Media DIVISION NP Digital UK LOCATION Hybrid – London, United Kingdom ABOUT OUR COMPANY NP Digital (NPD) is a global award-winning performance marketing agency. In 2024 Campaign Magazine labelled us the Global Agency of the Year in two categories, and The Drum awarded us the Agency Business Award for Global Development. Google recently handed us the Agency Excellence Award for Media Unification and AdAge listed us on their Best Places to Work list in 2024 and 2025. NP Digital combines proprietary platforms with best-in-class talent to deliver leading edge experiences centred around: paid and organic search, social, content, retargeting, performance display, feed management and conversion rate optimisation. NP Accel focuses on creating innovative, adaptive, and data-driven digital marketing plans for our clients. Obsessed with helping companies grow and exceed their goals with scalable solutions, NP Digital delivers on the mission of continually helping brands connect and engage with their audience. ABOUT THE OPPORTUNITY NP Digital is seeking an energetic, data-driven, and innovative Paid Media Specialist (Search & Social) to join our Paid Media team. The ideal candidate has 1-2 years of managing paid search and social campaigns and understands what it takes to drive award-winning performance for our clients across multiple industries. To qualify you must reside and be eligible to work in the UK and be willing to travel to the office in London 2 days per week. ABOUT THE RESPONSIBILITIES Reporting to the Paid Media Manager, you will be responsible for managing a portfolio of paid search and social accounts, delivering best-in-class strategy and performance. Responsibilities include: • Work with the Paid Media Managers to develop and support end-to-end multi-channel strategy to align with business goals and initiatives (Lead-Gen & Ecommerce) • Plan, set up, optimise and manage campaigns across Google Ads (Search, Shopping, YouTube), Microsoft Ads, Facebook/Instagram Ads, LinkedIn Ads and other platforms (Pinterest, TikTok, Snapchat) • Conduct keyword research, audience segmentation and competitor analysis to inform campaign structure and targeting • Work with our data team to implement tracking and measurement using Google Analytics, Google Tag Manager and platform pixels • Monitor daily spend and pacing to ensure campaigns meet monthly budget and ROI targets • Carry out regular bid and budget optimisation, A/B testing (ad copy and creative), and audience refinement to maximise performance against KPIs • Collaborate with creative, data and client service teams to deliver compelling ad copy, visuals and reporting • Provide clear briefs to designers and contribute to creative strategy using performance insights • Produce regular reports and actionable insights for clients, presenting campaign results and recommendations • Assist the team in building projections, forecasts and performance scenarios to support client growth plans • Stay up to date with UK digital advertising trends, platform updates and industry best practices to drive continuous improvement ABOUT YOU • 1–2 Years’ experience managing and reporting on Paid Search & Paid Social campaigns • Hands-on experience with Google Ads, Microsoft Ads and Facebook/Instagram Ads • Proficient in Google Analytics and Google Tag Manager • Understanding of eCommerce/retail/shopping campaign strategies • Strong analytical skills and attention to detail • Good presentation, communication and stakeholder-management skills • Proactive, creative and commercially aware, with a passion for digital marketing • Self-motivated with the ability to manage multiple projects and deadlines in a fast-paced environment BONUS POINTS • Facebook Blueprint Certified • Emerging Paid Social Experience: Pinterest Twitter, Snapchat, TikTok • Display Ads Experience: YouTube, Google Display, Programmatic • Conversion Rate Optimisation (CRO) experience ABOUT OUR CULTURE We value our best-in-class company culture, which is results-driven, innovative, fast-paced and fun. Our focus is on outcome, not output. We encourage our employees to work with an entrepreneurial spirit while applying a businesslike approach. When you work with great people and leaders that support you, there is no end to what you can accomplish. We celebrate different backgrounds and perspectives from our team members, but one thing we all have in common is a core set of values: Think Big “Think Big” challenges our teams in all aspects of the business. For our clients, it requires that we expand their vision beyond what’s expected, while pushing us to become a committed partner who provides strategic recommendations and measurable outcomes. Own It “Own It” plays a key role in encouraging employee autonomy. We believe owning it inspires employees to build skillsets within their roles and beyond to drive their career where you want. “Own It” highlights ability to make the work yours and deliver creative results. Have Fun “Have Fun” means we enjoy working together and cultivating a great work experience for everyone. Our passion for what we do is visible throughout the organization. Anything we enjoy, we are naturally going to do better, so we make our work something we look forward to, rather than simply something we have to do. NP Digital is an Equal Opportunity Employer, proud of our diversity and inclusive culture! Our goal is to positively impact change through our actions, and we’re committed to equal employment opportunities regardless of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided based on qualifications, merit, and business need.