This position is posted by Jobgether on behalf of Kindred Bravely. We are currently looking for a Paid Media Specialist in United States. We are seeking a data-driven and creative Paid Media Specialist to join a dynamic marketing team focused on driving customer acquisition and revenue growth. In this role, you will manage and optimize paid campaigns across social, search, display, and emerging digital channels, leveraging data insights to deliver measurable results. You will collaborate with creative and cross-functional teams to test, iterate, and scale high-performing campaigns while ensuring alignment with brand strategy. The ideal candidate thrives in a fast-paced environment, enjoys solving marketing puzzles, and uses analytical thinking to make data-backed decisions that maximize campaign impact. This position offers the opportunity to make a tangible difference in customer experience and marketing performance while working fully remotely. Accountabilities • Develop, implement, and optimize paid media campaigns across platforms including Meta, Google Ads, Pinterest, TikTok, and cTV • Manage and optimize product feeds for Google Shopping and other platforms to ensure accuracy and performance • Analyze campaign performance data to identify trends, opportunities, and areas for improvement in ROAS and CAC efficiency • Collaborate with the Creative team to develop and test ad assets, including visuals, copy, formats, and hooks • Execute structured audience segmentation and bidding strategy experiments to scale effective campaigns • Monitor industry trends, platform algorithm updates, and emerging channels to maintain a competitive edge in digital advertising • Report on key performance metrics and provide actionable insights and strategic recommendations • Work cross-functionally with site experience, brand, and retention teams to align paid media initiatives with broader marketing goals Requirements • Bachelor's degree in Marketing, Communications, Business, or related field • 2+ years of experience managing paid media advertising, preferably in B2C eCommerce • Hands-on experience building, managing, and optimizing campaigns in Meta Business Suite, Google Ads Manager, and other digital advertising platforms • Direct experience with Google Search and Google Shopping campaigns, including data feed management • Strong analytical skills with the ability to interpret data and translate insights into actionable strategies • Familiarity with performance marketing metrics, attribution models, and A/B testing • Experience collaborating with creative teams to craft strategic advertising initiatives • Knowledge of Shopify, GA4, or other eCommerce marketing tools is a plus • Self-motivated, detail-oriented, collaborative, and results-driven Benefits • Competitive salary ($60-70k annually, depending on experience) with fully remote work flexibility • Employer-sponsored Medical, Dental, and Vision coverage, plus voluntary benefits such as Life Insurance, Critical Illness Insurance, and FSAs • 4% retirement matching after 6 months of employment • Paid parental leave program after 1 year • Monthly "Random Act of Generosity." • Employee product discounts: 40% off for employees, 15% off for friends and family • Opportunity to work in a mission-driven, collaborative, and supportive environment focused on improving the lives of moms Jobgether is a Talent Matching Platform that partners with companies worldwide to efficiently connect top talent with the right opportunities through AI-driven job matching. When you apply, your profile goes through our AI-powered screening process designed to identify top talent efficiently and fairly. 🔍 Our AI evaluates your CV and LinkedIn profile thoroughly, analyzing your skills, experience, and achievements. 📊 It compares your profile to the job's core requirements and past success factors to determine your match score. 🎯 Based on this analysis, we automatically shortlist the 3 candidates with the highest match to the role. 🧠 When necessary, our human team may perform an additional manual review to ensure no strong profile is missed. The process is transparent, skills-based, and free of bias — focusing solely on your fit for the role. Once the shortlist is completed, we share it directly with the company that owns the job opening. The final decision and next steps (such as interviews or additional assessments) are then made by their internal hiring team. Thank you for your interest!