Employer Industry: Maternity Apparel and Essentials Why Consider This Job Opportunity • Salary up to $70,000 annually • Be part of a mission-driven company that positively impacts the lives of moms • Fully remote position with a collaborative work environment • Comprehensive employer-sponsored medical, dental, and vision benefits • 4% retirement matching after six months of employment • Monthly "Random Act of Generosity" and significant employee discounts on products What To Expect (Job Responsibilities) • Develop, implement, and optimize paid media campaigns across platforms such as Meta, Google Ads, Pinterest, and TikTok • Analyze performance data to identify trends and opportunities for improving return on ad spend (ROAS) and customer acquisition cost (CAC) efficiency • Collaborate with the Creative team to create high-performing ad assets tailored to target audiences • Continuously test and iterate on ad creatives to identify effective combinations that resonate with audiences • Report on key performance metrics, providing actionable insights and strategic recommendations What Is Required (Qualifications) • Bachelor’s degree in a related field (e.g., Marketing, Communications, Business) • Minimum of 2 years of experience in paid media advertising focusing on B2C eCommerce • Hands-on experience building ads and managing campaigns within Meta Business Suite and Google Ads Manager • Direct experience executing and optimizing Google Search and Google Shopping campaigns • Ability to interpret data and translate insights into actionable strategies How To Stand Out (Preferred Qualifications) • Familiarity with Shopify, GA4, or other eCommerce marketing tools • Experience working cross-functionally with creative teams on paid advertising initiatives • Knowledge of performance marketing metrics, attribution models, and A/B testing #MaternityApparel #PaidMedia #DigitalMarketing #RemoteWork #CareerOpportunity Talentify helps candidates around the world to discover and stay focused on the jobs they want until they can complete a full application in the hiring company career page/ATS.