Who We Are As one of the fastest-growing on-the-go drinkware companies in America, we’ve got a reputation for doing great things. Our vision is simple - bring delight to eating and drinking. Delight is different to everyone. Whether it’s the perfect cup of coffee, or a water bottle that helps you crush your workout, our mission is to make it look great, function perfectly and cost less than you’d expect. Delivering on this promise takes extraordinary efforts and exceptional people. Through our teams’ ingenuity and grit, we’ve created a place where the best ideas win, and they can come from anyone. Our culture combines the scrappy spirit of a startup with the perks of a market leader. We believe the right way to design products starts and ends with two key ingredients: process + people. Process is the path that takes us from ideas to products that are on brand, on time and on budget. People are the secret sauce that adds ingenuity every step of the way. Together, we navigate each day with optimism, curiosity, a healthy sense of humor and a strong allergy to the word “no.” This desire for better, coupled with a deep understanding of consumers’ daily lives, gets us to meaningful delight. About The Role We’re looking for a data-driven and results-oriented Paid Media Specialist to manage direct-to-consumer paid advertising and support retail ad initiatives. This role will own the P&L for DTC paid traffic drivers, manage campaigns across Meta, Google, and TikTok, and serve as interim support for key retail and marketplace advertising channels. You’ll work closely with sales, content marketing, and retail partners to ensure campaigns are well-timed, on-brand, and optimized for performance. What You’ll Do • Execute paid media campaigns across Meta, Google Ads, and TikTok, optimizing targeting, creative, and placements to drive performance. • Track campaign performance ensuring creative, targeting, and placements align with brand and performance goals. Prepare reports, and make data-driven recommendations for improvement. • Maintain an ad calendar, collaborating with sales and content marketing teams to schedule and prioritize campaigns during high-impact periods. • Support retail media initiatives, including campaigns on Target Roundel, Walmart Connect, and Amazon Advertising. • Coordinate paid media assets, ensuring all creative and copy are delivered on time and in alignment with promotional strategies. • Oversee product detail page (PDP) maintenance for key retail and eCommerce platforms, ensuring accuracy, optimization, and consistency with brand guidelines. Who You Are • 2+ years of experience managing paid media campaigns across digital platforms, ideally in an agency setting. • Proven success owning paid ad budgets and driving measurable results through campaign optimization. • Hands-on experience with Meta, Google Ads, and TikTok advertising. • Strong organizational skills with the ability to manage an ad calendar and coordinate with multiple stakeholders. • Experience working with retail media platforms like Target Roundel and Walmart Connect preferred. • Detail-oriented with strong analytical skills to monitor performance metrics and make data-driven adjustments. Benefits At Leapfrog • 15 days Paid Time Off your first year, and an additional day each year thereafter (up to 25 days), as well as company paid sick days, holidays and parental leave options • Medical, dental, and vision insurance as well as commuter benefits and additional voluntary benefits • Annual bonus payouts for all salaried employees, and up to a 5% 401k match with no vesting period • Summer Fridays - from Memorial Day to Labor Day enjoy half days every Friday Learn more about life at Leapfrog and our benefits by visiting us at www.leapfrogbrands.com Leapfrog is currently operating under a hybrid work model, and this position will report on site to our Lincoln Park office at least 2 days per week. Additional ad-hoc in office days may be required based on business needs. Please do not apply if you are not comfortable with a hybrid work model. Leapfrog Brands is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. Please note, we are unable to offer sponsorship or relocation for this position, and all new hires will be required to verify their employment eligibility through the DHS E-Verify program. Salary Band 60-75K plus bonus, full-time, salaried, exempt, hybrid Please note: Most candidates can expect to be positioned within the low to mid-range of the designated compensation band. This approach is designed to set realistic expectations while providing employees with the opportunity for growth and development within their roles. Placement toward the higher end of the band may be considered based on relevant experience, specialized skills, and other qualifications. The Pay Range For This Role Is 60,000 - 75,000 USD per year(Chicago, IL)