Job Title: B2B Performance Marketing Specialist Location: San Francisco, CA 94103 (Open to Remote Candidates working in Pacific Timezone. Bay Area preferred) Duration: 3-4 months Contract Type: W2 only Pay Rate: $52.81/Hour Duties • We are seeking a strategic and results-driven paid search, programmatic display and social marketer to lead and optimize our paid media strategies across search, programmatic display, and social platforms. • This role will be instrumental in driving the success of our line of business by managing day-to-day campaign performance, developing innovative strategies, and fostering collaboration with cross-functional teams and stakeholders. Key Responsibilities: Strategic Development: • Drive and contribute to the development of the overall paid search, programmatic display, and social media strategies for the line of business. • Identify new opportunities and implement best practices to optimize performance. • Lead international strategies to ensure proper execution and alignment with the marketing strategy. Campaign Management: • Oversee day-to-day campaign optimizations, including testing strategies, bid adjustments, and creative iterations. • Deliver regular paid search and display reports to track performance and inform future strategies. • Innovate continuously by introducing creative ideas, pilot programs, and new tools to enhance program effectiveness. Cross-functional Collaboration: • Support the Marketing Manager with data analysis and actionable insights for presentations to business units, web teams, analytics, campaign marketing, field marketing, demand marketing, and global marketing organizations. • Assist in the development and delivery of quarterly media plans and Quarterly Business Reviews (QBRs). • Build and maintain strong relationships with search engine representatives, leveraging their resources for performance insights, beta testing, competitive analysis, etc. Required Skills • Results-oriented with a focus on continuous improvement and a commitment to "Always Be Testing." • Dedicated to delivering high-quality work that has a meaningful impact on the business. • Thrives in fast-paced environments and works well both independently and as part of a team. • Quick to learn and adapt to the constantly changing marketing industry. • Detail-oriented and analytical, with a strong ability to organize and manage data effectively. • Capable of explaining technical concepts clearly and effectively to non-technical audiences. • Excellent written and verbal communication skills. • Proven ability to think creatively, stay self-directed, and meet deadlines. • Proficient in Microsoft Office applications, with advanced Excel skills for data analysis and reporting. • Demonstrated success in creating and executing advanced media plans and strategies. Education • 3–5 years of experience in enterprise-level B2B marketing, across search, display, and social platforms, successfully managing global campaigns with measurable results. • Extensive hands-on experience in Google Ads, Microsoft/Bing Ads and other search engines • Extra bonus to have hands-on experience in DV360, Adobe AdCloud Display, YouTube, Meta. • Proficiency in web analytics tools and bid optimization platforms, including Adobe Analytics, Adobe AdCloud or similar systems. • Comprehensive understanding of how search, display, and social channels work together to optimize marketing tactics and effectively promote products.