About Scale: Scale is a tech-driven direct-to-consumer company that builds and deploys next-generation CPG brands in the beauty, health and wellness industries. Scale’s growing portfolio of four brands and 100+ products helps hundreds of thousands of people live happier, healthier lives. About the Job :We are looking for a Paid Search Buyer to join our team. This role will manage all aspects of search, YouTube, and display campaigns across Google and Bing, including the development of campaign strategies, keyword, landing page optimizations, market research, full-funnel optimization, and technical audits. A proven track record of executing successful campaigns is a must. This is a great opportunity to use your passion for analytics along with your creativity to influence and drive our successful digital advertising efforts. Sample Responsibilities • Manage and strategize search, display and YouTube campaigns on all tier 1+2 traffic platforms • Analyze KPI’s, CAC’s per our optimization process. • Cultivate fresh ideas and discover new opportunities based on data analysis, trends in the digital marketing space, platform updates and new brands/products being launched • Review completed and running campaigns on a weekly/monthly/quarterly basis and discuss ongoing efforts with senior staff • Collaborate with colleagues in other departments such as social, creative, data and tech to ensure smooth, consistent and effective campaigns Requirements • Strong knowledge of Google and Bing search, YouTube and Display & demonstrable experience managing e-commerce acquisition budgets greater than $200k a month. • Excellent grasp of data analytics • Detail-oriented with excellent organizational, time management, and problem-solving skills • Demonstrable experience driving new customer acquisition through effective prospecting strategies • Develop and implement strategies across Google/Bing ads to drive highly targeted consumers while meeting tCAC by product • Ability to identify, communicate, solve and follow up on issues that arise on a daily and weekly basis • Ability to work both independently and as part of a team • Proven experience in direct response campaigns • Adwords certification desired • Northbeam and GA4 experience is preferred • Proficiency in Excel required What We Offer • Salary Rate: $65,000 - $75,000 (based on experience) • Excellent Medical, Dental, Vision and Life insurance • Fully remote, full time position • Monthly WFH stipend • Generous Paid Time Off program • Discounted Products • An amazing team to work alongside !!