Role: Paid Social Media Buyer / Growth Expert Remote (US-based company, international team) EST Hours (with some flexibility towards EU timezones) At least 2-3 years of managing DTC ecomm ads is required We’re looking for an experienced Meta DTC media buyer to lead paid social for our clients and to play a key role in scaling our clients’ success. If you thrive with data-driven strategy, are obsessed with the details, and have big-picture problem-solving skills, this is the perfect opportunity to make an impact and join a rapidly growing performance agency. Who we are Y’all is a boutique performance creative and marketing agency. We specialize in scaling DTC CPG brands through creative strategy and media buying for paid social and paid search. While we have clients in a variety of verticals (including local lead gen), many of our clients fall into the health and wellness, or food and beverage spaces. We’re fully remote and located across seven different countries. We work hard, enjoy what we do, and take pride in delivering excellent results and superior service to our clients. Everyone on the team takes pride in giving our clients attention and thoughtfulness unlike any other agency they’ve worked with before. Before applying, please make sure to carefully review the job description. We will not consider candidates that do not have experience running ads for DTC brands. What you'll do The Paid Social Media Buyer / Growth Strategist is responsible for the day-to-day management of ad accounts across paid social channels for 5-7 brands. They will also manage our small and growing paid social team, ensuring that we deliver excellent results for our clients and provide best-in-class service. • You will be responsible for the day-to-day builds and maintenance of ad accounts across 5-7 brands, as well as overseeing execution for all Meta ads clients. • You will eventually manage the growing media buying as we expand. • You will be leading routine (weekly, monthly) reporting processes for your accounts and reviewing reporting for your team's clients. • You will share performance updates and insights from your accounts with the Director of Performance Marketing, as well as consolidating updates and insights from your team. • You will support overall account strategy, collaborating with media buyers and senior leadership. What you’ll bring • 2-3 years of experience managing Facebook Ads and other paid social platforms like TikTok Ads for direct-to-consumer brands. • A true interest in eCommerce and DTC brands (seriously, this one is important, email marketing@yall.co the names of two of your favorite DTC brands, with the subject line DTC Brands, MB Job. It'll also show us that you read the job description carefully) • Resourceful problem solver and strong troubleshooter • A desire to always be learning new things • Desire to empower and contribute to the growth and success of clients • Results-focused with a keen eye for detail • Ability to manage multiple projects, clients, and deadlines • Strong copywriting skills, with an ability to come up with creative ideas for ads • Strong collaboration skills and willingness to work as part of a team • Receptive to and eager for feedback • Attention to detail to a point where it annoys others. We want that. Annoy us with details • Fluency in English Bonus points for • Experience integrating AI into agency operations • A history of working with both ecommerce and lead generation clients. • Experience with ClickUp or similar project management tools Tech you’ll be using Familiarity with these products, or similar software, will be valuable as they will play a large part in your day-to-day • Creative Analytics Tools – Motion • Ad & Competitor Analysis Tools – Foreplay • AI Tools – ChatGPT, Claude, Perplexity, Gemini • Data Analysis Tools – Google Looker Studio, GA4, Microsoft Clarity Compensation & Benefits • Salary: $40,000–$60,000 USD (based on experience, location, and market rates). • PTO & Well-being: Generous PTO, unlimited sick & mental health days. • A culture that values work-life balance, creativity, and professional growth. Ethics At Y’all, we are committed to maintaining a safe and inclusive environment for all employees, interns, and contractors. We strictly adhere to a zero-tolerance policy for any form of discrimination or bias, including but not limited to sexism, racism, homophobia, and transphobia. We expect all team members to embrace our ethos of respect and inclusivity. Interview Process We will be conducting three rounds of interviews for this role: an introductory interview, a reasoning interview, and a final round paid skills test in which the finalists will complete a creative strategy project. Ready to lead paid acquisition for some of the coolest DTC clients around and become a part of a killer, supportive team? Apply now!