Are you passionate about creating impactful social media strategies and helping others grow their skills? We're looking for a Senior Social Media Analyst to join our team! In this role, you’ll lead a portfolio of high-impact social media accounts while playing a key role in scaling and evolving our department. If you're a strategic thinker who thrives on driving results and mentoring others, we want to hear from you. Job Responsibilities • Effectively manage a portfolio of key accounts and drive consistent performance results • Assists department leads with onboarding new accounts and product launches as needed • Independently leads client discussions regarding product performance • Helps to deploy the implementation of new department initiatives and best practices • Facilitates and builds quarterly case results • Mentors and assists department leads with training • Assists other social media analysts with task completion, client calls, and internal strategy meetings • Identifies areas of opportunity for both external client(s) and internal department • Build paid social campaigns across various channels that align with client(s) overarching goals and strategy • Troubleshooting and resolving technical issues and/or additional client concerns • Budget management of social media campaigns, following budget pacing protocols set • Verify that every campaign and ad meets the highest standards and follows the appropriate compliance guidelines • Maintain a high attention to ad copy, logos, graphics, budget, and scope of work. • Conduct thorough audits for all clients, ensuring ads are accurately sent to the correct VDPs on client feeds. • Demonstrate a deep understanding of inventory feeds and utilization. • Analyze and report on a variety of performance metrics in Ads Manager and Google Analytics. • Develop analytical skills and complete mid-month and end-of-month reporting to highlight campaign performance. • Develop a thorough knowledge of automotive compliance standards, ensuring all activities align with industry regulations. • Log activities regarding updates to accounts throughout the month. • Utilize basic Photoshop/Canva skills to modify logos and images, ensuring visually appealing and on-brand content. • Keep a vigilant eye on all review platforms, managing positive and negative reviews to safeguard clients' online reputation. • Stay up to date on shifts in the automotive industry, Social Media trends, and best practices, presenting innovative advertising types and strategies to benefit our clients. • Conduct A/B testing to continually enhance social media strategies. • Maintain Google Analytics Certification and Meta Certifications. • Engage in Facebook Blueprint courses to stay updated on policies and trends. Required Qualifications • Minimum 3 years of experience in Facebook Ads Manager • Experience in platforms such as Photoshop, Canva, Google Analytics, etc. • Strong understanding of digital marketing best practices • Exceptional written and verbal communication skills, with the ability to articulate complex ideas clearly and concisely. • Ability to work independently and collaboratively in a fast-paced, deadline-driven environment. • High attention to detail with the ability to manage multiple projects simultaneously. • Proficient in Microsoft Office/Google Workspace (Docs, Sheets, Slides, GMail, GChat) Preferred Qualifications • Bachelor's Degree in Marketing, Mass Communications, Business, Digital Advertising or equivalent experience • Experience in LinkedIn, TikTok, Twitter Ad Management • Meta Blueprint Certified in Media Buying or Media Planning • Experience in automotive, medical, legal and/or e-commerce verticals • Agency experience • Paid Media Experience (Search or Display), a plus