We are seeking a creative and results-driven Digital Marketer to join our dynamic team. The ideal candidate will have a strong understanding of digital marketing strategies and tools, with a passion for driving online engagement and conversions. This role requires expertise in various aspects of digital marketing, including SEO, social media management, content creation, and performance marketing. You will play a crucial role in enhancing our online presence and achieving our marketing goals. Responsibilities • Develop and implement effective digital marketing strategies to increase brand awareness and drive traffic to our website and store. • Manage social media platforms, creating engaging content that resonates with our target audience. • Manage and update website information and inventory via Shopify • Create flyers/graphics in Canva for events, sales, or ads. • Researching local events, holidays, and marketing opportunities relevant to jewelry & watches. • Assist with event planning and promotion (holiday events, collaborations). • Utilize Google Ads and Facebook Advertising to create targeted ad campaigns that maximize ROI. • Create compelling email marketing campaigns and blog posts that engage customers and drive sales. • Implement marketing automation tools to streamline processes and improve efficiency. • Stay up-to-date with the latest trends in digital marketing, e-commerce, and technology to ensure our strategies remain competitive. Experience • Hands-on experience with Instagram, Facebook, and TikTok, plus running and optimizing ads in Meta Ads Manager (targeting, budgeting, reporting). • Proficiency in SEO techniques, conversion optimization, and performance marketing. • Experience with graphic design principles and tools such as Canva, Lightroom, Photoshop and other photo/video editing apps. • Strong copywriting skills with the ability to create engaging content across various platforms. • Ability to analyze data effectively using analytics tools to inform decision-making. • Reliable, consistent and eager to learn and find creative solutions to increase our online awareness