As a Creative Strategist, you are responsible for developing the creative pipeline for our clients and improving ad performance through creative new concept testing and iterations. This is a performance marketing role focused on making ads that convert for DTC brands. You must have experience working with DTC brands to be considered. Description You are a creative strategist or media buyer who knows how to make ads that are specific to the company brand & products. You are not making generic creative because “it’s trending on TikTok”. You are thinking about who the customer is, what problems they are looking to solve, and how to showcase the product as solution. The ideal candidate is curiously passionate about 'why' video advertisements work & why people make certain purchase decisions. Responsibilities • Writing conversion-focused direct response copy and building ads for our clients, with a focus on improving sales outcomes. • Customer research, surveys, review mining to understand our clients’ brands, products, and customers. • Coming up with hypotheses of what we'd like to learn and executing creative based on that, using data from prior ads and industry best-in-class examples • Lead relationships with clients, through meetings, slack, etc. Ideal Candidate • Already well versed in performance marketing creative strategy, with at least 1 year as a media buyer or creative strategist, up to date with best practices • Self-motivated, holds their work to a high standard, and acts with urgency • High agency and does not need constant oversight • Spends time ensuring they are up to date with industry best practices and trends, testing new tools and tactics • Solutions oriented, strong communicator, does not play the blame game • Bachelor's degree in a related field or equivalent experience is a plus • NYC based candidates preferred Benefits • Competitive salary • Generous PTO policy • Great career growth opportunities • Flexible, with office availability in our NYC HQ • Health benefits About Reach Digital We are a performance marketing & growth initiatives firm, focused on results, moving fast, & self-accountability. We are excited about growing brands into market leaders and supporting entrepreneurs. As marketers, we believe education is the key to conversion, not trickery or deceit. We are motivated by the challenges of developing, launching, and scaling eCommerce & Lead Gen businesses and navigating the ever-changing digital marketing landscape.