House of Willow Alexander is building the British institution for sustainable home & garden living — spanning services, e-commerce, and membership. We are seeking a hands-on Performance Marketing Manager to own and scale all paid acquisition activity, while also keeping our wider digital channels running lean. This is a blended role: your focus will be on PPC and Paid Social, but you’ll also have oversight of ecommerce feeds, email campaigns, and SEO performance. It’s ideal for someone who thrives in a fast-paced environment, wants commercial ownership, and isn’t afraid to get technical. Your Responsibilities Performance (Core — 70%) • Build and manage campaigns across Google Ads, Bing, Shopping, Display & Performance Max. • Run Paid Social campaigns across Meta, TikTok & Pinterest. • Create and test ad copy, creatives, audiences, and landing page flows. • Own tracking setup: GA4, GTM, pixels, UTMs, attribution. • Maintain live dashboards in Looker Studio & GA4. • Report on KPIs (CAC, ROAS, LTV, lead volume, conversions). Digital Marketing (Secondary — 30%) • Manage ecommerce feeds & Merchant Centre (WooCommerce, Shopify). • Run email & SMS campaigns (Klaviyo) with basic journey optimisation. • Oversee SEO basics (technical checks, content optimisation — with agency support if needed). • Flag CRO/UX opportunities from traffic data. About You • 2–4 years’ hands-on PPC & Paid Social experience (agency or in-house). • Proven results managing multiple accounts with measurable ROI. • Comfortable with technical setup (tracking, GTM, pixels, dashboards). • Experience in ecommerce platforms (WooCommerce/Shopify) + Klaviyo (or similar). • Strong analytical mindset with commercial focus. • Organised, adaptable, and comfortable wearing multiple hats. What You’ll Get • Salary up to £42k • Full ownership of paid media across 7+ accounts • Full time role in our Sidcup office - No hybrid working • Exposure to services, ecommerce, and membership models — a rare mix • The opportunity to grow into “Head of Performance” as we scale • Potential to shape and mentor a future Junior Digital Marketing Exec