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ManpowerGroup Middle East
Performance Marketing Manager - Retail
This role is for a Performance Marketing Manager in retail, focusing on digital acquisition across Meta, Google, and TikTok. Requires 3-5+ years in managing large budgets, SQL proficiency, and familiarity with e-commerce metrics. Permanent position.
🌎 Country
United Arab Emirates
🏝️ Location
Unknown
📄 Contract
Full-time
🪜 Seniority
Mid-Senior level
💰 Range
Unknown
💱 Currency
د.إ AED
💸 Pay
Unknown
🗓️ Discovered
August 13, 2025
📍 Location detailed
Dubai, United Arab Emirates
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🧠 Skills
#TikTok Ads #Google Ads #Performance Marketing
Role description
We’re looking for a performance-driven Performance Marketing Manager for a Retail Fashion Brand to lead and scale our digital acquisition efforts across Meta, Google, and other paid platforms.
Key Responsibilities:
You’ll be responsible for managing 8-figure annual budgets across a portfolio of fashion brands, with a mandate to deliver performance, efficiency, and scale. You'll work cross-functionally with our creative, CRM, and tech teams, and be expected to own your numbers end-to-end — from spend planning to ROAS reporting.
What You’ll Do:
• Own and manage paid media strategy and execution across Meta, Google, TikTok, and emerging channels
• Set and manage budgets, forecasts, and performance goals — optimising for ROAS, CAC, and contribution margin
• Build and maintain campaign dashboards using SQL, Tableau.
• Run deep analysis to identify what’s working and why - by product, channel, audience, creative and geography.
• Own daily/weekly/monthly reporting and attribution reviews
• Develop and test new acquisition funnels and campaign structures
• Partner with creative and brand teams to brief, test and iterate ad content
• Spot inefficiencies, automate repetitive tasks, and scale what works using scripts, rules, and tools
• Run experiments and scale learnings fast - you’re not afraid to break, fix and rebuild
• Stay on top of platform updates, algo changes and performance hacks and apply them in practice
What you’ll bring:
• 3–5+ years hands-on experience managing Meta and Google Ads (Search, Shopping, Pmax, YouTube) & TikTok Ads.
• Proven track record of managing large budgets and delivering growth at scale
• Comfortable writing SQL and using tools like BigQuery, or similar for analysis
• Experience in building dashboards and reporting frameworks from scratch
• Highly analytical, commercially minded — data is your native language
• Fast, resourceful and “hacky” — you find ways to test and scale, even when things aren’t perfect
• Startup experience or high-growth DTC background is a strong plus
• Understands ROAS, PC3, LTV:CAC and other key ecommerce metrics
• Strong communicator who can explain performance clearly to both technical and non-technical teams
We’re looking for a performance-driven Performance Marketing Manager for a Retail Fashion Brand to lead and scale our digital acquisition efforts across Meta, Google, and other paid platforms.
Key Responsibilities:
You’ll be responsible for managing 8-figure annual budgets across a portfolio of fashion brands, with a mandate to deliver performance, efficiency, and scale. You'll work cross-functionally with our creative, CRM, and tech teams, and be expected to own your numbers end-to-end — from spend planning to ROAS reporting.
What You’ll Do:
• Own and manage paid media strategy and execution across Meta, Google, TikTok, and emerging channels
• Set and manage budgets, forecasts, and performance goals — optimising for ROAS, CAC, and contribution margin
• Build and maintain campaign dashboards using SQL, Tableau.
• Run deep analysis to identify what’s working and why - by product, channel, audience, creative and geography.
• Own daily/weekly/monthly reporting and attribution reviews
• Develop and test new acquisition funnels and campaign structures
• Partner with creative and brand teams to brief, test and iterate ad content
• Spot inefficiencies, automate repetitive tasks, and scale what works using scripts, rules, and tools
• Run experiments and scale learnings fast - you’re not afraid to break, fix and rebuild
• Stay on top of platform updates, algo changes and performance hacks and apply them in practice
What you’ll bring:
• 3–5+ years hands-on experience managing Meta and Google Ads (Search, Shopping, Pmax, YouTube) & TikTok Ads.
• Proven track record of managing large budgets and delivering growth at scale
• Comfortable writing SQL and using tools like BigQuery, or similar for analysis
• Experience in building dashboards and reporting frameworks from scratch
• Highly analytical, commercially minded — data is your native language
• Fast, resourceful and “hacky” — you find ways to test and scale, even when things aren’t perfect
• Startup experience or high-growth DTC background is a strong plus
• Understands ROAS, PC3, LTV:CAC and other key ecommerce metrics
• Strong communicator who can explain performance clearly to both technical and non-technical teams