PPC Manager Hybrid – based in Gateshead Full-Time | Permanent Competitive Salary + Excellent Benefits Are you a results-driven PPC expert looking to take full ownership of high-impact campaigns? Join a forward-thinking, high-growth organisation where your strategic thinking and optimisation skills will directly influence business performance. My client is on the hunt for a PPC Manager who thrives in fast-paced environments, enjoys digging into data, and is eager to lead on the planning, execution and optimisation of Paid Search campaigns across Google and Bing. This is a fantastic opportunity to step into a pivotal role within a collaborative marketing team, with full visibility of your contribution to traffic, leads, and ROI. Responsibilities – PPC Manager • Strategising, managing, and optimising Paid Search campaigns across Google Ads and Microsoft Ads. • Conducting keyword research, refining audience targeting, and writing compelling ad copy to boost performance. • Monitoring and reporting on campaign metrics, identifying areas to increase CTR, conversion, and ROI. • Managing budgets effectively to maximise results from every pound spent. • Collaborating with SEO and marketing teams to develop cross-channel strategies and best practices. • A/B testing ad creatives and landing pages to continually enhance results. • Keeping up to date with platform updates, trends, and best practices Skills Required – PPC Manager • Hands-on experience managing PPC campaigns in Google Ads, Bing Ads, and ideally SA360. • Confident handling large budgets and driving tangible results in competitive industries such as automotive or retail. • Strong working knowledge of GA4, Google Tag Manager, and Google Merchant Centre. • Solid Excel/reporting skills (pivot tables, VLOOKUPs), plus experience with platforms like Looker Studio. • Analytical mindset and a keen eye for performance insights and trends. • Experience with shopping campaigns and familiarity with automotive inventory platforms (e.g. VDPs) is a plus. • Proactive, detail-oriented, and comfortable juggling multiple campaigns at once.