A company is seeking a skilled PPC Manager to join on a part-time contract basis and take ownership of paid advertising strategy and execution. The role focuses on building and optimizing sales funnels, managing campaigns across Meta and Google Ads, and leveraging data-driven insights to maximize ROI. The ideal candidate will bring hands-on experience in paid media management, A/B testing, and audience segmentation, with the ability to create targeted campaigns that drive conversions and revenue. This is a remote position with flexibility, offering the opportunity to collaborate directly with leadership and make a measurable impact. Responsibilities • Develop and manage PPC campaigns across Meta, Google Ads, and other relevant platforms • Build and optimize sales funnels tailored to customer journeys and conversion goals • Conduct A/B testing to refine ad creatives, copy, and targeting strategies • Implement audience segmentation and build targeted lists for more effective reach • Monitor campaign performance, analyze key metrics, and provide actionable insights • Manage ad budgets to maximize ROI and achieve business objectives • Stay up to date with paid advertising trends, tools, and best practices • Collaborate with leadership to align advertising strategies with company goals Requirements • Proven experience managing PPC campaigns on Meta and Google Ads • Strong understanding of sales funnel creation and optimization • Experience with A/B testing, segmentation, and audience targeting strategies • Analytical skills with the ability to interpret data and present insights clearly • Knowledge of digital marketing trends and paid media best practices • Self-starter with strong organizational skills and the ability to work independently • Mid-level expertise with a track record of delivering measurable results in PPC management • Availability to work on a part-time contract basis, fully remote About Twine Twine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine enables companies to scale their teams globally. Our Mission Twine's mission is to empower creators and businesses to thrive in an AI-driven, freelance-first world.