Company Overview: Western International Group UK Ltd is a part of the globally renowned Western International Group—an international conglomerate with a rich heritage in electronics, home appliances, fashion, and retail. With its roots firmly established in Dubai and a global presence, the Group proudly serves over a billion customers worldwide. In the UK, Western International Group brings the same global commitment to quality, innovation, and affordability. Our UK division is focused on enhancing everyday life with trusted, value-driven products—most notably through Geepas, our flagship brand known for its reliability in electronic kitchenware and home appliances. With over 1,500 products and 500 million satisfied customers globally, Geepas is a name synonymous with dependability and practical excellence. At Western International Group UK Ltd, we believe that small choices make a big impact—from morning coffee to family dinners. Our mission is to empower homes across the UK with smart, affordable solutions that make everyday living just a bit easier. 🎯 Role Overview: PPC & SEO Specialist Do you believe every click has a story? Every search a purpose? At Western International Group UK Ltd, digital marketing is more than just data—it’s about impacting lives. We're looking for a PPC & SEO Specialist who turns clicks into connections and campaigns into customer trust. 🛠️ Your Day-to-Day Will Include: 📊 Paid Search (PPC) Domination • Manage high-performing campaigns on Google Ads, Microsoft Ads, and select socials. • Conduct keyword research and build high-conversion ads. • Run A/B tests, optimise bids and landing pages for maximum ROI. 🔍 Organic Growth (SEO) Excellence • Create and execute technical, on-page, and off-page SEO strategies. • Perform site audits and optimise for speed, structure, and content. • Stay ahead of algorithm updates and SEO trends. 📈 Insight & Impact • Use tools like Google Analytics, SEMrush, and Ahrefs to drive results. • Build data-rich reports and translate metrics into smart actions. 🧠 Market Intelligence • Stay sharp with PPC & SEO trends. • Monitor competitors and industry shifts. 🧰 What You Bring to the Table • 3–5+ years’ experience in PPC & SEO, ideally in retail or e-commerce. • Strong grasp of Google Ads, Analytics, and SEO platforms. • Bonus points for: Microsoft Ads, Amazon Ads, or social PPC experience. • Data-savvy, results-driven, and an insightful storyteller. • Nice-to-have: CRO, HTML/CSS, and international SEO. 🌟 Why Join Us? ✅ Work with a diverse portfolio of growing brands ✅ Be part of an entrepreneurial culture ✅ Grow your career in a future-focused digital team ✅ Your work directly impacts our global footprint 📍 Location Wolverhampton WV10 0RR On-site | Full-time | Permanent 🚀 Ready to Elevate Your Career? Apply now and bring your strategic mindset, analytical skills, and creative firepower to a team that values impact over effort. 📅 Schedule: Monday to Friday 💰 Pay: £35,000.00–£40,000.00 per annum 🎯 Monthly incentive: Performance-based Western International Group UK Ltd Make your mark. Shape the digital future.