The Product Manager, eCommerce will play a critical role in shaping the digital shopping experience across Green Thumb Industries (GTI) eCommerce platforms. Reporting to the Director of Product Management, you will own the end-to-end product lifecycle and help shape GTI’s digital roadmap to drive innovation, engagement, and growth. As a cross-functional leader, you will collaborate closely with engineering, UX, digital marketing, site merchandising, and other stakeholders to deliver innovative and high-impact products. You’ll be the voice of the customer, using data and empathy to champion seamless, personalized, and delightful digital journeys as GTI continues to elevate its digital presence in the cannabis space. This position can be performed remotely but you will be required to work during Central Time business hours. Responsibilities include maintaining and executing an eCommerce product roadmap, prioritizing features and enhancements based on business impact, customer data and feedback, and resource availability; owning the end-to-end product lifecycle from ideation to postlaunch optimization; breaking down complex concepts into actionable Epics and User Stories; collaborating with marketing, merchandising, and engineering teams; monitoring product feature performance and using data to drive decisions; demonstrating technical proficiency; and staying up-to-date on ecommerce industry trends. Qualifications include a BA/BS degree, preferably experience in eCommerce retail or consumer-facing industries, cannabis industry experience is a plus, 5+ years of product management experience, ability to use data to drive decisions, experience driving revenue growth and improving customer experience, excellent communication skills, experience with ecommerce platforms and Agile methodologies. Additional requirements include passing background checks, compliance with legal and company regulations, and being at least 21 years old.