Verified Job On Employer Career Site Job Summary: Onward Search is a specialized staffing and talent solutions company that helps professionals find top jobs with the nation’s leading brands. They are looking to hire a Product Manager for a hybrid opportunity who will be responsible for crafting and executing go-to-market strategies for interactive shopping. The role involves shaping product narratives, championing customer voices, and collaborating with cross-functional teams to drive product adoption and engagement. Responsibilities: • Own the narrative for live shopping experiences by developing messaging that clearly communicates the value to both buyers and sellers across all customer touchpoints, from product to marketing to support. • Develop and execute an integrated GTM plan that spans in-product messaging, lifecycle marketing, PR, community, customer service, and sales enablement. Ensure a consistent and engaging story across every stage of the customer journey. • Collaborate with Product and Research teams to embed customer, market, and competitive insights into the product roadmap. Drive segmentation strategies and market sizing to identify and prioritize key growth opportunities. • Establish and maintain customer feedback loops throughout the product lifecycle. Use insights to refine both product development decisions and messaging strategies. • Lead cross-functional planning and execution of product launches. Work closely with stakeholders across marketing, comms, product, sales, and customer success to ensure cohesive execution. Monitor adoption, usage, and customer satisfaction. • Define key performance indicators and success metrics. Track campaign and product performance and use insights to iterate on messaging, improve positioning, and enhance market fit. Qualifications: Required: • Proven experience in product marketing, ideally within e-commerce, live commerce, or digital platforms. • Strong storytelling and positioning skills with a customer-first mindset. • Demonstrated success leading cross-functional GTM efforts. • Comfortable with data, analytics, and market research to drive decisions. • Exceptional communication, presentation, and stakeholder management skills. • Passion for innovation, emerging commerce trends, and creating delightful customer experiences. Company: Recruitment and Staffing Services for Digital, Creative, and Marketing Professionals. Founded in 2007, the company is headquartered in Wilton, Connecticut, USA, with a team of 51-200 employees. The company is currently Growth Stage.