Job#: 2085294 Job Description: Description: Apex is hiring a Product Marketing Manager for a contract role. The post-sale monetization marketing team focuses on driving awareness and engagement to the experiences we have for players outside of the core game experiences. Were on the lookout for a Product Marketing Manager to champion our ongoing business that powers our post-sale monetization offerings including: • Realms: Our personal server subscription, enabling up to 10 friends to engage asynchronously across platforms in a persistent world. • Marketplace Pass: Our fresh content-driven subscription, providing players with a monthly updated catalog of add-ons, worlds, skin packs, and more to discover. • Marketplace DLC and Sales: Regular sales to bolster continued engagement and support of our key DLC projects. You will work with disciplines across the organization to define strategy, develop go-to-market plans, and execute best-in-class campaigns across multiple channels. You will have a direct impact on the growth of our subscription and services businesses. This is a great opportunity to enter a role that can have an immediate, direct, visible and revenue impact on the business. Responsibilities: • Create, manage and implement the marketing of monthly subscription service updates for our subscription services, to help drive acquisition, engagement and retention of subscribers. • Lead go to market strategy for our regular catalog sales, driving interest and conversion. • Work with our partnerships team and external partners to launch DLC collaborations for key brands. • Work closely with a cross functional team, including partnering with engineering leads, data science, creative teams in Stockholm, and marketing leads, to create, own and execute the product go-to-market plans for key marketplace content updates and subscription services. Includes outlining KPIs, defining innovative ways to continually drive player acquisition / reengagement, and identify opportunities to drive marketplace conversion. • Partner with the Business Owner of Realms Plus and Marketplace Pass, to identify and then execute how Marketing can assist with activities and features that reduce churn and increase subscriber engagement with the service. As new features are added to the Realms Plus and Marketplace Pass subscriptions, develop marketing plans to promote the new features and ensure that marketing content is kept up-to-date to drive acquisition. Identify tactics to help drive acquisitions of new subscribers. Work with the lifecycle team to drive ongoing lifecycle campaigns to subscribers to engage and retain. • Work with the IMC and media teams to develop paid media campaigns that drive continued acquisition and retention for Marketplace Pass and Realms. • Partner with the Player Lifecycle Management team to develop in-game messages that help players to retain and engage with our subscription services and online experiences. • Author brand briefs and provide consumer, category, and brand direction to the studio, marketing, and community teams to maintain 360-degree marketing consistency across all games, platforms and channels. • Main marketing areas include digital owned channels, website, digital advertising, in-game, offline activities, such as partner/creator outreach, retail, lifecycle capabilities and event strategies. • Coordinate with the Community and Editorial team to influence Community/Editorial engagement strategy and schedule for subscriptions and multiplayer experiences. • Regularly present and report to team managers, stakeholders, and leadership, on marketing strategies, plans and findings. • Manage relationships with internal stakeholders. • Provide feedback on Market Research as necessary. Key attributes: • Marketing Strategy • Project Management • Cross-group Collaboration and Communication • Using data to make key decisions • Influencing engineering on product features • Resiliency and adaptation working in a fluid, agile marketing and agile studio team Qualifications & Experience: • 2+ years Marketing experience. • Experience managing go-to-market campaigns from inception to execution. • Experience working with product stakeholders and managing relationships across teams. • ? Experience working with a variety of marketing channel teams to execute unified campaigns. EEO Employer Apex Systems is an equal opportunity employer. We do not discriminate or allow discrimination on the basis of race, color, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, political affiliation, union membership, or any other characteristic protected by law. Apex will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law. If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation in using our website for a search or application, please contact our Employee Services Department at [email protected] or 844-463-6178 . Apex Systems is a world-class IT services company that serves thousands of clients across the globe. When you join Apex, you become part of a team that values innovation, collaboration, and continuous learning. We offer quality career resources, training, certifications, development opportunities, and a comprehensive benefits package. Our commitment to excellence is reflected in many awards, including ClearlyRated's Best of Staffing® in Talent Satisfaction in the United States and Great Place to Work® in the United Kingdom and Mexico. Apex Benefits Overview: Apex offers a range of supplemental benefits, including medical, dental, vision, life, disability, and other insurance plans that offer an optional layer of financial protection. We offer an ESPP (employee stock purchase program) and a 401K program which allows you to contribute typically within 30 days of starting, with a company match after 12 months of tenure. Apex also offers a HSA (Health Savings Account on the HDHP plan), a SupportLinc Employee Assistance Program (EAP) with up to 8 free counseling sessions, a corporate discount savings program and other discounts. In terms of professional development, Apex hosts an on-demand training program, provides access to certification prep and a library of technical and leadership courses/books/seminars once you have 6+ months of tenure, and certification discounts and other perks to associations that include CompTIA and IIBA. Apex has a dedicated customer service team for our Consultants that can address questions around benefits and other resources, as well as a certified Career Coach. You can access a full list of our benefits, programs, support teams and resources within our ‘Welcome Packet’ as well, which an Apex team member can provide. Apex Systems is a world-class IT services company that serves thousands of clients across the globe. When you join Apex, you become part of a team that values innovation, collaboration, and continuous learning. We offer quality career resources, training, certifications, development opportunities, and a comprehensive benefits package. Our commitment to excellence is reflected in many awards, including ClearlyRated's Best of Staffing® in Talent Satisfaction in the United States and Great Place to Work® in the United Kingdom and Mexico. Apex Benefits Overview: Apex offers a range of supplemental benefits, including medical, dental, vision, life, disability, and other insurance plans that offer an optional layer of financial protection. We offer an ESPP (employee stock purchase program) and a 401K program which allows you to contribute typically within 30 days of starting, with a company match after 12 months of tenure. Apex also offers a HSA (Health Savings Account on the HDHP plan), a SupportLinc Employee Assistance Program (EAP) with up to 8 free counseling sessions, a corporate discount savings program and other discounts. In terms of professional development, Apex hosts an on-demand training program, provides access to certification prep and a library of technical and leadership courses/books/seminars once you have 6+ months of tenure, and certification discounts and other perks to associations that include CompTIA and IIBA. Apex has a dedicated customer service team for our Consultants that can address questions around benefits and other resources, as well as a certified Career Coach. You can access a full list of our benefits, programs, support teams and resources within our ‘Welcome Packet’ as well, which an Apex team member can provide. Apex Systems is part of the Commercial Segment of ASGN Incorporated. NYSE: ASGN 4400 Cox Road Suite 200 Glen Allen, Virginia 23060 Apex Systems is an equal opportunity employer. We do not discriminate or allow discrimination on the basis of race, color, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, political affiliation, union membership, or any other characteristic protected by law. Apex will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law. If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation in using our website for a search or application, please contact our Employee Services Department at [email protected] (Do not submit resumes or solicit consultants to this email address). UnitedHealthcare creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Apex Systems.