(This is for a RevPilots' client) Sr. Product Marketing Manager (Hybrid/Remote) Location: Toronto, Ontario / Austin, Texas / New York Department: Marketing – Marketing Employment Type: Full-time Work Style: Hybrid Who Our Client Is Our client is a publicly traded company (NASDAQ) redefining retail with cutting-edge AI solutions that transform the shopping experience. As a leader in Product Discovery, they empower retailers and brands with AI-driven search, conversational commerce, geofencing, and one-touch instant payments. With recent acquisitions, our client is accelerating innovation at the intersection of AI, commerce, and customer engagement. Our client is seeking a passionate and results-oriented Product Marketing Manager (PMM) to join their growing team in Toronto. As a key member of the Marketing team, you will play a pivotal role in bringing their industry-leading AI-first eCommerce Search and Product Discovery solutions to market. The company is growing and they have remarkable projects on the horizon. Can you help them reach their goals? Reporting to the Vice President of Marketing, the Product Marketing Manager will work closely with members of the marketing team as well as product, sales and customer success teams to align our client as a leader in the eCommerce Product Discovery space. This is the perfect opportunity for someone who thrives on balancing research, creativity, strategy, tactics and analytics. WHO YOU ARE • You have an entrepreneurial spirit • A proactive player • Fast moving and fast thinking • Impeccable eye for detail • Results-oriented • Highly collaborative • A master at multitasking • Love to grow and challenge yourself WHAT YOU'LL BE DOING • Collaborate with Vice President of Marketing and senior leaders to develop the vision, positioning, messaging and competitive differentiation while ensuring that Marketing and Sales teams are aligned • Collaborate with Product, Sales and Marketing teams to develop and implement product positioning in brand campaigns, acquisition/retention strategies, and sales enablement programs • Collaborate with Sales and Customer Success teams to ensure effective product positioning and messaging resonates with customers • Work with sales, product and marketing to build sales tools such as ROI calculators • Develop and execute comprehensive go-to-market strategies for new product launches and feature updates • Build and maintain buyer personas to drive customer segmentation and targeting – focus on optimizing the buyer journey • Create engaging content and sales enablement materials (e.g., white papers, blog posts, case studies, battle cards) that showcase the value proposition of our client's solutions and educate target audiences • Manage and optimize product messaging across all marketing channels (website, social media, email, etc.) • Focus on building brand awareness by positioning our client's SMEs on external platforms via speaking engagements at tradeshows, podcasts, webinars, etc. • Perform market, competitive, and customer research and create sales enablement materials that reflect findings • Advise and work closely with the Demand Generation Manager to help drive the marketing plan and find buyers • Manage external vendors: Content, Digital, Reviews • Support sales training efforts; train them on the problems our client solves for their buyers and users YOU ARE A PERFECT FIT IF YOU HAVE • 5+ years of SaaS Product Marketing and strategy experience, preferably for enterprise software products • An expert at crafting, driving, and managing go-to-market strategies across a variety of channels for acquisition, enablement, content, and lifecycle marketing • Effective communicator, writer, and cross-functional team leader • Very strong written communication skills • Strong research and analysis skills and can distill data into actionable business insights - with focus on the development and execution of 'voice of customer' research • Diligent eye for design, is skilled at wordsmithing and is committed to quality • A self-starter who enjoys a fast-paced environment • Bachelor's degree preferably with a Marketing emphasis or equivalent work experience BONUS POINTS FOR • E-Commerce experience • Startup experience • Experience with AI-powered solutions • eCommerce experience • Public speaking experience such as podcasts, webinars and events WHAT WE OFFER • The opportunity to be at the forefront of AI-first eCommerce Search & Product Discovery • A fast-paced and dynamic work environment with a focus on innovation and growth • Competitive salary and benefits package • Salary - $98,000-$105,000 - DOE • The chance to work with a talented and passionate team • Make a real impact on a product that is transforming the ecommerce industry Join us and help our client empower the future of eCommerce! Why Join Our Client? • Be part of an innovative company at the forefront of AI-powered commerce • Work with a dynamic and collaborative team shaping the future of retail • Opportunity to make a significant impact on the company's digital growth strategy • Competitive salary, benefits, and career development opportunities • Be part of a fast-growing global company Our client is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions are based on business needs, job requirements, and individual qualifications, without attention to race, color, religion or belief, sex, sexual orientation, gender identity, national origin, veteran or disability status, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. Our client will not tolerate discrimination or harassment based on any of these characteristics and encourages applicants of all ages.