Product Marketing Manager – Sport | Lifestyle | FMCG 📍 On-site - Ware/Broxbourne area | 💰 £65,000 pa | 🕒 Full-time Ready to turn product launches into cultural moments? We’re recruiting for a strategic and creative marketing powerhouse to lead multi-phase product drops across sport and lifestyle categories — online and with retailers. If you live for brand storytelling, retail activation, and campaigns that actually move people, this is your chance to shape the future of a product-led business for a new generation. 🔥 What You’ll Do • Own the brand campaign calendar across seasonal launches and evergreen platforms • Lead multiple product drops per year, each with bespoke retailer plans, creative assets, and media amplification • Collaborate with athletes, influencers, and retail partners to bring product stories to life • Create teaser campaigns (think blacked-out prototypes, controlled leaks, influencer denial) that build hype • Deliver homepage takeovers, email campaigns, and social activations tailored to each retailer • Brief and manage creative toolkits, video assets, and product stories that amaze and inform • Track campaign performance and optimise for reach, engagement, and conversion • Experiment with AI tools to accelerate content creation and storytelling 💼 You Bring • 4+ years in brand marketing, ideally in sport, lifestyle, fashion, or FMCG • A rare blend of strategy, storytelling, and flawless execution • Experience with ambassador/influencer campaigns and retail partnerships • Strong creative instincts and comfortable working with social and performance teams • A sharp eye for brand tone, cultural relevance, and consumer engagement • Passion for sport or niche consumer cultures is a big plus ✨ Why Join You’ll be at the heart of a brand transformation — turning every product launch into a mini epic. Our client is building campaigns that connect emotionally, perform commercially, and leave a lasting impression. If you want to work where creativity meets commerce, we’d love to hear from you.